Junior Digital Marketing Specialist M/F

Job title: Junior Digital Marketing Specialist M/F

About the Role Join our CFAO MOBILITY Division in South Africa as a Junior Digital Marketing Specialist. The role supports the planning, execution and monitoring of digital marketing campaigns across SEO, paid media, CRM and content channels for multiple automotive brands and dealerships. This is an ideal entry-level opportunity for someone looking to grow their digital marketing skills while contributing to real campaign performance.

What You'll Do

• Assist with Search Engine Optimisation (SEO) including keyword research, on-page tasks, metadata updates, internal linking, and content formatting; monitor performance with Google Search Console and SEMrush.
• Support Paid Media campaigns on Google Ads and Meta (Facebook/Instagram), including ad copywriting, targeting setup, and basic reporting; collaborate with the team to ensure alignment with campaign goals.
• Help with CRM & Email Marketing: build and send campaigns using HubSpot or Salesforce, maintain email lists, segmentation and lead nurturing; track engagement metrics.
• Contribute to Content Marketing: write and edit blog articles, landing pages and social captions; help manage content calendar and publishing schedules; ensure brand tone and formatting consistency.
• Additional responsibilities include briefing creative agencies for monthly campaign artwork and ensuring content aligns with campaign objectives.
• Use analytics tools (Google Analytics 4, Looker Studio) to monitor performance and support reporting.

What We're Looking For

• Grade 12/equivalent; Clean criminal record; Excellent verbal and written communication in English.
• Diploma or degree in Marketing, Digital Marketing, Communications or related field.
• 1–2 years of Digital Marketing experience within the automotive industry with proven multi-channel campaign management (SEO, Paid Media, CRM, Video and Content).
• Proven success managing Google Ads and Meta Ads campaigns with measurable ROI.
• Strong knowledge of SEO tools (SEMrush, Screaming Frog, Google Search Console).
• Experience with email marketing and CRM systems (HubSpot, Salesforce or similar).
• Strong writing skills, attention to detail, brand voice and performance-driven content.
• Analytical mindset with ability to use Google Analytics 4 and Looker Studio; comfortable with basic reporting.
• Proficient in Microsoft Office (Excel, Word, PowerPoint).
• Experience with CMS lead management and extensive knowledge of social media platforms.
• Great verbal communication and collaborative team skills; ability to work under pressure to meet deadlines.
• Budget management experience is a plus.