Junior Copywriter

Junior Copywriter at GinjaBet

At GinjaBet, we’re more than just a sports betting platform—we’re a bold and vibrant brand redefining how Nigerians experience the thrill of the game. Our mission is to make sports betting simple, fun, and rewarding for everyone, while fostering a community-driven connection for players who love to vibe, win, and celebrate.

Junior Copywriter

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 1 - 2 years
• Location Lagos
• Job Field Marketing and Communication

Role Description

• We are looking for a Junior Copywriter to join our Marketing team and help create engaging, clear and conversion-focused content for our sports betting customers.
• The ideal candidate should enjoy sports, storytelling and digital content, with the ability to turn betting products, promotions and sports moments into simple and engaging copy.
• You will work closely with the CRM, Sportsbook, Marketing and Product teams to create content that informs, engages and encourages customers to interact with GinjaBet.

Key Responsibilities

• CRM Campaigns

• Write copy for CRM campaigns across SMS, push notifications, email and other customer communication channels.

• Create engaging copy for promotions, offers, campaigns and sportsbook activities.

• Adapt messaging for different customer segments and campaigns.

• Ensure CRM copy is clear, concise and aligned with campaign objectives.

• Work with the CRM team to develop timely messages around sporting events, promotions and customer activities.

• Sportsbook Content

• Create short-form content around football matches, fixtures, leagues, competitions and betting opportunities.

• Write engaging match and promotional copy for sportsbook campaigns.

• Develop headlines, captions and promotional messages that capture customers' attention.

• Work with the Sportsbook/Marketing team to ensure content is accurate and relevant to current sporting events.

• Keep up with major sporting events, football trends and conversations that can be translated into engaging content.

• Blog & Editorial Content

• Write simple, informative and engaging blog posts around sports, football, betting and related topics.

• Research topics and develop content that is useful and interesting to GinjaBet customers.

• Write content that is easy to understand, well-structured and aligned with the brand's tone.

• Edit and proofread content before publication.

• Support SEO-focused content initiatives where required.

• General Marketing Copy

• Develop copy for social media, landing pages, banners, in-app/web content and promotional materials.

• Contribute ideas for campaigns and content concepts.

• Adapt existing content for different channels and audiences.

• Maintain consistency in GinjaBet's tone of voice across marketing communications.

Requirements

• 1–2 years of experience in copywriting, content writing, digital marketing or a related field.

• Strong written and verbal communication skills.

• Excellent grammar, spelling and attention to detail.

• Interest in football, sports and/or sports betting.

• Basic understanding of sportsbook and betting terminology.

• Ability to work in a fast-paced marketing environment and meet deadlines.

• Good understanding of social media and digital content.

• Creativity and willingness to experiment with different content styles.

• What Success Looks Like

• In this role, success means consistently producing clear, engaging and accurate copy that supports GinjaBet's CRM campaigns, sportsbook activities and broader marketing objectives.

• The successful candidate should be able to take a campaign brief and turn it into copy that is simple, exciting, on-brand and relevant to sports bettors.

• Check how your CV matches this job