Junior Brand Manager

Job title: Junior Brand Manager

About this position

Build your future. Learn, grow, and make an impact.

We are looking for a motivated and passionate Junior Brand Manager to join our Henkel Consumer Brands team in Romania. In this role, you will contribute to the development and growth of a portfolio of brands, while gaining exposure to brand strategy, product launches, market analysis, and cross-functional collaboration. This is a great opportunity to further develop your marketing and business skills in a dynamic and international environment.

What you´ll do:

• Support the management of assigned brands or categories, working closely with cross-functional teams (digital, trade marketing, sales, operations) and with regional stakeholders.
• Support the adaptation and implementation of new product launches and relaunches, from local preparation and internal coordination to trade presentations and consumer activation.
• Contribute to the development and execution of local marketing strategies, communication plans and promotional activities that support brand growth.
• Collect and analyze internal and external data (sales, market share, profitability, competition and shopper behavior) to identify trends, opportunities and potential actions.
• Monitor competitive activity, pricing and promotional dynamics, providing relevant insights to support business decisions.
• Contribute to annual brand plans, activation calendars and go-to-market activities for assigned brands.
• Support the planning and management of marketing investments, tracking budgets and campaign performance against agreed objectives.
• Prepare regular business performance reports and presentations for management and key stakeholders.
• Coordinate the adaptation and development of local communication, media, point-of-sale and promotional materials.
• Conduct regular market visits to capture shopper and customer insights and monitor in-store execution.
• Collaborate closely with Sales, Commercial Excellence, Finance, Supply Chain and international marketing teams to ensure effective execution of brand initiatives.

What makes you a good fit:

• University degree in Business Administration, Economics, Marketing or a related field.
• Minimum 1–2 years of experience in Marketing, Brand Management, Trade Marketing or related activities, ideally within FMCG or consumer goods.
• Good understanding of the marketing mix and key commercial drivers, with an interest in developing further knowledge of brand P&L.
• Strong analytical skills and ability to translate data into relevant insights and recommendations.
• Structured and hands-on approach, with strong organizational, planning and project management skills.
• Proactive mindset, with a willingness to take ownership and develop solutions.
• Good stakeholder management and collaboration skills in cross-functional environments.
• Creativity, flexibility and adaptability in a fast-paced environment.
• Strong ethics, attention to detail and a positive attitude.
• Excellent communication and presentation skills in Romanian and English.
• Proficiency in MS Office, particularly Excel and PowerPoint.
• Continuous learning mindset and willingness to contribute to innovation and change.

Some perks of joining Henkel

At Henkel, you will find:

• An international working environment with exposure to local, regional and global teams.
• An opportunity to contribute to the development of well-known brands within a leading organization.
• Hands-on exposure to different areas of brand management, from consumer communication and activation to innovation and business performance.
• Direct involvement in product launches and innovation processes, with opportunities to contribute local consumer and market insights.
• Access to world-class marketing tools, capabilities and continuous development through functional and leadership trainings.
• Opportunities to progressively increase your responsibility and explore different career paths across functions and geographies.
• A wide range of employee benefits that support your growth and well-being.
• A flexible hybrid working program that supports work-life balance.
• Global well-being standards supported by health and preventive care programs.
• Gender-neutral parental leave of at least 8 weeks.
• Private healthcare and life & accident insurance.
• Meal vouchers.
• Holiday bonuses for Easter, Christmas, March 8th and June 1st.
• Financial support for important life events.
• Equal opportunities and an inclusive workplace culture.

JOB ID:

26101999

Job Locations:

Romania, Bucuresti, Bucharest

Application Deadline:

As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center:

If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

How is work at Henkel

About Henkel

Building on a strong legacy of almost 150 years, we are leading the way to reimagine and improve life every day. Today and for generations to come. Through our innovative and sustainable brands and technologies, across our teams around the world. Henkel holds leading positions in both industrial and consumer businesses: Our portfolio includes well-known hair care products, laundry detergents, fabric softeners as well as adhesives, sealants, and functional coatings.

This is Henkel