About this role
Job title: Journal Marketing Manager
Job Description
We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact. Here, your curiosity fuels progress, your voice shapes innovation, and your ambition helps redefine what’s possible within science and learning. We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
About the Role
Journal Marketing Manager will partner with the product organization, external editorial customers, and the larger marketing organization. This role will be responsible for creating compelling go-to-market strategies for a portfolio of journals in Health Science and Social Science, partnered with institutions and universities in China. This person will develop customer-focused, data-driven plans that drive our relationship with researchers and authors, to deliver KPIs such as article submissions, revenue, readership growth, and society satisfaction.
As an experienced marketing professional, the Journal Marketing Manager will use their experience managing external relationships with the ability to influence and manage expectations. The role comprises relationship management and managing the marketing services that we provide to our learned partners.
This person will have an understanding of what makes a great marketing campaign– from proposition and messaging, to choice of channels, and will demonstrate this throughout their portfolio. We are looking for a results-oriented person who thrives in a collaborative work environment.
Key Responsibilities & Duties:
Develop and implement brand awareness and lead generation strategies to establish, maintain, or improve the position of the journal portfolio.
Develop effective product positioning, messaging, and market entry strategies and deliver effective campaign and program briefings.
Communicate effectively with the editorial product teams about marketing results and best practices.
Maintain and improve internal and external customer relationships.
Review market intelligence, market research and competitor behavior to better understand customer needs and identify areas where Wiley can deliver article growth and market share gains.
Collaborate with colleagues across the marketing organization to deliver marketing programs that deliver on journal, subject and society goals.
Required Qualifications:
Experience of managing relationships with an understanding of complex workflows.
Previous marketing experience required.
Experience with data analytics and insight interpretation.
Understanding of systems and processes which support the Marketing functions.
Experience working within large organizations.
We