Chief Growth Officer

The Chief Growth Officer leads NHPR’s audience growth and digital revenue efforts, serving as the strategic head of audience initiatives across all platforms. This role focuses on transforming NHPR into a resilient, reader- and listener-first news organization by building the digital revenue business and engaging audiences wherever they are. You will manage the Audience Team, which includes digital publishing, social media, community engagement, and marketing specialists, and you will establish tools and processes to understand audience behavior and drive users through the engagement funnel. You will supervise a small team of data and business analysts and have the authority to shape this work through strong analytical capabilities, a deep understanding of the evolving media landscape, vendor relationships, project management excellence, people skills, and a relentless focus on meeting community news and information needs. Direct reports include the Director of Audience Engagement, a Fundraising Systems Manager, and a Director of Marketing (whom you will hire).

You will work in partnership with the Chief Content Officer to craft initiatives that introduce NHPR content to new users and foster loyalty among existing users. You will collaborate with Development leaders to optimize audience movement through the conversion funnel and develop approaches to achieve NHPR’s North Star goals. Together with other members of the leadership team, you will advance NHPR’s strategic plan and contribute to shaping New Hampshire’s leading news organization for years to come. The Chief Growth Officer reports to the President and Chief Executive Officer and is a member of NHPR’s senior management team. This is a full-time, exempt role based in Concord, NH, with hybrid eligibility.

This position’s salary range is $166,700 to $200,000, determined by experience and internal equity considerations.

Responsibilities

• Serve as the executive lead for all audience acquisition, growth, and retention efforts across every NHPR platform.
• Lead the advancement and execution of the digital revenue business strategy to ensure financial resilience and digital transformation.
• Direct and mentor the Audience Team, including digital publishing, social media, community engagement, and marketing specialists.
• Establish analytics, tools, and processes to interpret audience behavior and systematically drive users through the audience/conversion funnel.
• Lead the senior management team to advance, implement, and operationalize NHPR’s overarching strategic plan.

Requirements

• At least eight years of experience directing a product, marketing, or audience development team in a media organization; a news background and director/C-suite-level skills are preferred.
• Ability to think critically about audience data and apply insights to strategic decisions.
• Experience driving organizational change and assembling tech stacks that support subscription or membership models.
• Demonstrated success leading marketing or audience campaigns (podcast, broadcast, digital/platform/app initiatives) with positive audience or revenue results.
• Strong project management, cross-team leadership, and collaboration skills.
• Highest level of professional integrity and a commitment to diversity, equity, and inclusion.
• Excellent verbal and visualization skills, especially for presenting complex data.
• Ability to pivot from setbacks and to create and manage budgets and strategic plans.
• If you don’t meet every bullet, you are encouraged to apply and share your relevant strengths.