About this role
Analyze customer behavior across the acquisition, conversion, retention, and churn lifecycle. Build statistical models and perform exploratory data analysis to uncover growth opportunities. Identify performance trends and explain shifts in customer and business metrics. Partner with GTM Strategy, Marketing, Product, and Finance to drive data-informed decisions. Deliver actionable insights and recommendations to senior leadership. Develop and improve analytics frameworks, predictive models, and experimentation methods. Collaborate with Data Engineering to optimize data architecture and analytics workflows. Contribute to reusable code libraries and promote data science best practices. Drive continuous improvement of GTM analytics and business performance.