IT Business Analyst - Omnichannel Orchestration - RDT Global Products & GPS

Job title: IT Business Analyst - Omnichannel Orchestration - RDT Global Products & GPS

About the Role At Roche, we are building a scalable and compliant omnichannel engagement ecosystem that enables personalized, data-driven interactions across channels. As an IT Business Analyst within Omnichannel Orchestration, you will translate business needs into clear requirements, support onboarding and adoption of omnichannel capabilities, and ensure successful delivery of customer engagement use cases across markets.

What You'll Do

• Gather, analyze, and document business requirements for omnichannel engagement, customer journeys, audience segmentation, and activation use cases; translate into user stories, process flows, functional requirements, and acceptance criteria.
• Facilitate workshops and requirement gathering with global and affiliate stakeholders; support backlog refinement and prioritization with Product Owners and delivery teams.
• Act as a key point of contact for affiliate teams adopting omnichannel capabilities; understand affiliate processes, pain points, market-specific requirements; support onboarding, capability demonstrations, training and business readiness.
• Collaborate with Product Owners, Solution Architects, Engineers, Data Teams, and Vendors to ensure requirements are understood and implemented; support testing, validation, and user acceptance; manage dependencies across workstreams.
• Identify opportunities to improve adoption, operational efficiency, and user experience; contribute to documentation, governance practices, templates, and best practices; support reporting, insights and measurement of business outcomes and adoption.

What We're Looking For

• 5+ years of experience in Business Analysis, Consulting, Product Delivery, CRM, Marketing Technology, Omnichannel Engagement, or Digital Transformation.
• Experience gathering, analyzing, and documenting requirements and translating into scalable technology solutions.
• Strong stakeholder management skills in large-scale enterprise transformation or digital engagement programs.
• Experience operating in Agile environments; collaboration across product, engineering and business teams.
• Strong understanding of omnichannel engagement, campaign execution, customer journeys, audience segmentation, and activation workflows.
• Familiarity with Adobe Experience Platform, Adobe Journey Optimizer, CRM and Marketing Automation ecosystems.
• Experience coordinating cross-functional teams, external vendors, and implementation partners; ability to manage dependencies across business, product, architecture, data, and engineering teams.
• Strong execution, facilitation, and operational coordination skills; excellent communication and organizational skills; comfortable navigating global and matrixed environments.

Nice to Have

• Relevant certifications in Agile, Product Ownership, Adobe, CRM, or Marketing Technology platforms are a plus.