Integrated Marketing Manager CFD/Financial Industry

About Hytech

Hytech is a leading management consulting firm headquartered in Australia and Singapore, specialising in digital transformation for fintech and financial services organisations. The company delivers end-to-end consulting services and robust middle- and back-office solutions, enabling clients to optimise operations, enhance efficiency, and stay ahead in a fast-evolving digital landscape. Hytech’s client portfolio includes top global trading platforms and leading crypto exchanges.

Hytech applies AI and data-driven approaches to real-world financial use cases, including risk management, process optimization, and decision support, with a focus on delivering practical impact. With more than 2,000 professionals worldwide, Hytech has a strong and growing international presence, with offices across Australia, Singapore, Malaysia, Taiwan, the Philippines, Thailand, Morocco, Cyprus, Dubai, and beyond.

Job Responsibilities

• Formulate and execute integrated marketing strategies:

• Develop the company’s global integrated marketing strategy and annual marketing plan aligned with corporate strategy and business objectives.

• Leverage CFD and financial industry trends, product iteration cycles, and regional market characteristics to integrate multi-channel resources (social media, content, KOLs, events, advertising, PR).

• Deliver differentiated, actionable integrated marketing solutions and take end-to-end ownership of execution performance to drive core KPIs: brand exposure, user acquisition, product conversion, and user retention.

• Team management & delivery of business goals:

• Build, manage, and develop the integrated marketing team.

• Define team objectives, performance metrics, and collaboration frameworks.

• Allocate projects and human resources rationally, track execution progress and deliverable quality, continuously upgrade team capabilities and operational efficiency, and ensure all marketing targets are delivered on schedule.

• Omnichannel marketing orchestration:

• Oversee content operations, social media operations, paid advertising, and related teams.

• Plan marketing content and publishing cadence for social media ecosystems (Twitter/X, Facebook, LinkedIn, Telegram, etc.) and content channels (official website, blogs, industry media, etc.) to guarantee consistent messaging and unified brand identity across touchpoints.

• Continuously optimize paid promotion strategies for Google and social media ads to drive synergistic growth of paid and organic traffic and improve overall marketing ROI.

• Regional & global campaign leadership:

• Lead end-to-end planning and delivery of flagship global marketing initiatives, including new product launches, trading competitions, user incentive programmes, webinars, market analysis livestreams, and financial summit partnerships.

• Own goal-setting, solution breakdown, resource allocation, cross-functional alignment (Product, Tech, Compliance, Design, etc.), execution, and post-campaign reviews.

• Manage project timelines, compliance standards, and communication outcomes to build high-impact industry-level marketing milestones.

• KOL & partnership ecosystem management:

• Manage global CFD and financial industry KOLs, investment thought leaders, industry media, community influencers, and partner resources.

• Establish and sustain long-term cooperative relationships.

• Define KOL and media collaboration strategies to advance media placements, co-created content, and cross-industry partnerships.

• Expand marketing reach, strengthen brand credibility and global footprint, measure partnership performance, refine cooperation frameworks, and control partnership costs.

• Marketing budget & data governance:

• Plan, allocate, and control annual and project-level integrated marketing budgets.

• Build marketing data tracking and performance evaluation mechanisms.

• Monitor key metrics such as impressions, click-through rates, conversion rates, user acquisition volume, CAC, ROI, and user retention.

• Produce regular marketing analysis and review reports for senior management.

• Adjust marketing strategies, channel mix, and resource investment based on data insights and business feedback to lift marketing efficiency continuously.

• Brand & public sentiment management:

• Collaborate with the brand team to articulate core brand values and tone and safeguard the company’s global brand image.

• Monitor financial industry developments and brand-related public sentiment.

• Implement early-warning and contingency protocols for public-opinion risks, identify and mitigate negative exposure proactively.

• Coordinate with leadership and relevant teams to resolve public-opinion incidents and preserve brand reputation and user trust.

• Cross-functional & cross-region collaboration:

• Act as the key owner for integrated marketing work, maintain high-efficiency collaboration with Product, Sales, Operations, Tech, Compliance, Design, and other teams.

• Align marketing requirements and resource allocation across regional markets.

• Enable localised adaptation of headquarters-level strategies in regional markets, and ensure marketing priorities remain aligned with corporate business goals.

Job Requirements

• Education & professional background:

• Bachelor’s degree or above; majors in Marketing, Advertising, Public Relations, International Business, Finance or related fields are preferred.

• 5-8 years of relevant integrated marketing experience; must have CFD or financial industry exposure, plus minimum 3 years of people-management experience.

• Solid understanding of CFD business models, financial product attributes, target audience profiles, and industry go-to-market logic.

• Strategic & professional marketing capabilities:

• Proven track record in integrated marketing strategy formulation, campaign design, execution governance, and post-mortem analysis.

• Capable of building global marketing strategies derived from business objectives, with verifiable end-to-end global campaign delivery experience.

• Deep familiarity with core CFD/financial marketing channels: social media, KOLs, industry media, paid advertising, and partner channels; able to foster multi-channel synergistic growth.

• Team & project management competencies:

• Strong leadership and people-management skills, with hands-on experience in team building, talent development, performance management, and cross-regional team collaboration.

• Robust project orchestration and resource prioritisation skills; capable of running multiple concurrent marketing projects and aligning Product, Sales, Operations, Tech, Compliance, Design stakeholders to ensure smooth roll-out of marketing initiatives.

• Data-driven & commercial acumen:

• Strong capabilities in data analysis, budget planning, cost control, and commercial judgment.

• Evaluate channel and project performance against core marketing metrics, allocate resources rationally, and take accountability for marketing ROI and business outcomes.

• Global mindset & compliance awareness:

• Global perspective with awareness of cross-cultural nuances, local market dynamics, and financial regulatory frameworks across geographies.

• English as a working language with fluent written and verbal communication skills; capable of independently engaging overseas stakeholders and drafting English-language marketing materials.

• High compliance awareness to enforce compliance standards for marketing content and events and mitigate regulatory risks.

• Personal attributes:

• Strong sense of responsibility, goal orientation, decision-making, communication, coordination, and stress tolerance.

• Thrive in the fast-paced, dynamic financial industry environment.

• Demonstrated learning agility, problem-solving skills, and innovative thinking, with genuine passion for CFD and financial sector business.

• Nice-to-have:

• Hands-on experience in overseas-market integrated marketing and localised team management.

• Successful track record of designing and launching CFD/financial industry marketing campaigns.

• Established network of financial sector KOLs, media contacts, and industry partners.

• Multilingual proficiency.