About this role
What you will do:
- Own campaigns from brief and audience strategy through launch, optimization, and reporting across paid, owned, and sales-assisted channels.
- Design and execute one-to-one, one-to-few, and one-to-many programs for target accounts, coordinating messaging and touchpoints across the buying committee.
- Partner with Marketing Operations and Sales to define a practical signal architecture, including the intent, engagement, and fit signals that trigger or inform campaign actions.
What is required:
- Experience managing integrated campaigns in B2B software or a related B2B technology environment.
- Demonstrated experience planning and executing ABM programs across multiple channels and buying-group stakeholders.
- Hands-on experience with Clay, including building workflows for data enrichment, research, segmentation, or activation.