Insights Analyst

About the Role ICUC is seeking an Insights Analyst to harness social media data and translate complex insights into impactful narratives, helping brands improve performance. You’ll work in a fast-paced virtual environment, combining data storytelling with hands-on analytics to deliver client-ready insights. What You'll Do

• Proactively stay abreast of current and emerging trends, best practices, and relevant information pertaining to digital marketing and in the regulated space (Health/Pharma and Banking).
• Collect, compile, and format large datasets from diverse social media platforms and other sources, ensuring data integrity and adherence to established data governance protocols.
• Develop comprehensive workbooks and other documentation to support your data analysis efforts.
• Leverage your advanced understanding of the data to extract actionable insights that generate tangible value for the client beyond basic reporting.
• Craft compelling reports and presentations that effectively communicate your insights to the client.
• Participate in quality control initiatives, data management best practices, and workflow optimization efforts.
• Provide support for revenue and growth initiatives through ad-hoc requests that bolster the Insights department’s position and contribute to achieving strategic business goals.
• Contribute to brainstorming and other initiatives designed to elevate the quality of ICUC Insights & Analytics. What We're Looking For
• Minimum 4 years of experience in social media analytics, with a demonstrably strong track record of utilizing social listening tools to generate valuable insights. Prior experience with quality assurance will be considered an asset.
• Advanced proficiency in Brandwatch, Talkwalker, Sprinklr, and Khoros.
• Ability to effectively communicate complex social media data insights to both technical and non-technical audiences.
• A strong desire to contribute to a high-performing team environment, fostering open communication and collaboration to achieve shared goals.
• Experience applying industry best practices to ensure data accuracy, analysis effectiveness, and report quality.
• The ability to manage multiple tasks efficiently, ensuring adherence to established quality standards.
• Proven ability to analyze complex data sets, identify trends and patterns, and translate insights into actionable recommendations.
• The ability to create clear, compelling, and visually appealing presentations and reports that effectively communicate data insights.
• Solid understanding of computer applications, spreadsheet software, and Microsoft Office Suite.
• The ability to actively listen to client needs and project requirements to ensure alignment and deliver high-quality results.
• Access to a desktop computer or laptop meeting minimum system requirements, and reliable high-speed internet.
• Fluency in English, with the ability to speak and write clearly and persuasively. Proficiency in additional languages is an asset. Nice to Have
• Graphic design experience is a plus. Compensation & Benefits
• Salary range: CAD 63,000 - 78,000 per year.
• Remote work environment; potential for flexible arrangement.