Influencer Marketing Manager – Skincare
About this role
Influencer Marketing Manager – Skincare
Position
This role is responsible for driving the influencer marketing strategy and execution for the Skincare category, with a primary focus on mid-tier influencers, micro-influencers and KOCs. The role will build credible and compelling skincare conversations around product efficacy, ingredient education, routine integration and product proof, translating technical product benefits into consumer-relevant social content while supporting brand desirability, search interest, online conversion and offline retail performance.
Job responsibilities
Skincare Influencer Strategy & Portfolio Management Translate the overarching influencer strategy into annual, quarterly, and campaign-level plans for the Skincare category.
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