About this role
Influencer Marketing Manager
About the role
A brand is looking for a hands-on Influencer Marketing Manager to help grow their creator and affiliate program. This role will manage creator relationships from sourcing and outreach through gifting, content, follow-up and performance.
We’re looking for someone who is equally comfortable building relationships with creators and looking at the numbers behind them. This is not primarily a PR/awareness role - revenue, creator quality and repeat performance matter.
What you’ll do
- Source and vet creators across ShopMy, LTK, Instagram, TikTok and other relevant platforms.
- Own creator outreach, gifting, product selection, follow-up and ongoing relationship management.
- Manage ShopMy/LTK affiliate activity and help grow affiliate revenue.
- Coordinate paid creator partnerships and UGC, including briefs, deliverables, content review and revisions.
- Review creator content and identify what is strong enough for paid and organic use.
- Support product launches, promotions and seasonal creator campaigns.
- Track creator performance including revenue, clicks, orders, conversion, active creators and repeat potential.
- Use performance to decide which creators should receive more attention, product, commission or investment.
- Maintain an organized creator pipeline so gifting, content, deadlines and follow-ups don’t get lost.
- Work closely with Growth, Paid Media, Creative, E-commerce/Operations and Retail.
What we’re looking for
- Hands-on experience in influencer marketing, creator partnerships, affiliate marketing or social commerce.
- Experience managing multiple creator relationships and stages at the same time.
- Strong commercial mindset and comfort using revenue, conversion and ROI to make decisions.
- Strong judgment around creator fit and content quality.
- Highly organized and comfortable working in a fast-moving environment.
- Proactive and independent - able to keep things moving without waiting for constant direction.
- Strong written and verbal communication.
Especially valuable
- Direct ShopMy and/or LTK experience.
- Experience owning affiliate revenue or creator performance goals.
- High-volume gifting/seeding and creator outreach.
- Paid UGC experience and understanding of what content can work in paid social.
- Fashion, beauty, lifestyle or DTC/e-commerce experience.
- Shopify and creator performance reporting experience.
Salary
$80,000-$105,000
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