Influencer Marketing Manager – Makeup
About this role
Influencer Marketing Manager – Makeup
Position
This role is responsible for driving the influencer marketing strategy and execution for the Makeup category, with a primary focus on mid-tier influencers, micro-influencers and KOCs.
The role will translate the overall Influencer Marketing strategy into category-specific creator programs that strengthen brand desirability, amplify product launches and key brand moments, and generate measurable impact across social engagement, search interest, online conversion and offline retail traffic — while maintaining the House’s luxury positioning and visual standards.
Job responsibilities
1.Makeup Influencer Strategy & Creator Portfolio Management
- Category Strategy: Translate the overall Influencer Marketing framework into clear annual, quarterly and campaign-level plans for the Makeup category.
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