Influencer Executive

Description

• At Debenhams Group, we are a diverse portfolio of five core brands (boohoo, boohooMAN, PrettyLittleThing, Karen Millen, and Debenhams) alongside a dynamic marketplace model and a growing financial services division, it keeps us pretty busy!

• We don’t stand still, we lead, evolve, and redefine online fashion. With bold ambitions and big energy, we’re on a mission to be the best, delivering the strongest propositions to our customers in the most engaging, innovative, and efficient ways possible.

• We thrive on change, innovation, and pace. Every challenge is an opportunity, and every day is a chance to push boundaries. If you’re someone who embraces the unknown, thrives in a fast-moving, high-growth environment, and is ready to shape the future of retail, you’ll love it here.

• We want visionaries, disruptors, and doers, people who bring fresh thinking, relentless energy, and the drive to make an impact.

• Be brave. Be creative. Be a community.

• The Role

• We are looking for an Influencer Executive to join our Young Fashion Division, supporting the boohoo brand on a 9-month fixed term contract.

• You will play a key role in supporting the delivery of boohoo's influencer marketing strategy, building strong relationships with influencers and content creators, coordinating campaigns and activations, and identifying exciting new talent opportunities.

• Working in a fast-paced, creative environment, you will support the delivery of engaging influencer activity that drives brand awareness, strengthens our social presence and connects boohoo with its customers.

• The successful candidate will be highly organised, proactive and passionate about fashion, social media and influencer culture, with the ability to manage multiple priorities and deliver campaigns to a high standard.

• Who are we?

• Step into the future of style with our newly formed Young Fashion division - a powerhouse collective bringing together the generation-defining energy of boohoo, PrettyLittleThing (PLT), Misspap, Warehouse, and DSGN Studio.

• Built on a legacy of bold, fearless innovation and legendary campaigns, this division is the ultimate destination for top-tier talent who want to shape the hottest trends for fashion lovers worldwide.

• We thrive on collaboration, celebrate our wins big and small, and truly believe in that 'work hard, play hard' vibe where Monday feels almost as good as Friday.

• If you’re ambitious, ready to level up your career, and want to be part of an inclusive team that inspires each other every single day - come join the party!

• Your Team

• You will be part of the Marketing team within our Young Fashion Division, working closely with colleagues across influencer marketing, social media, PR, brand and creative.

• Our focus is on bringing our brands and products to life through exciting campaigns, engaging content, influencer partnerships and memorable brand experiences.

• We are a collaborative, creative and ambitious team that thrives on fresh ideas, emerging trends and finding new ways to connect with our audience.

What you will be doing:

• Manage and develop relationships with an assigned roster of influencers and content creators, ensuring strong engagement and successful partnerships.

• Source, identify and recruit new influencer talent aligned with boohoo's brand identity, target audience and campaign objectives.

• Coordinate influencer gifting, product orders, campaign briefs and content requirements.

• Track influencer deliverables, ensuring content is produced and published in line with agreed timelines and campaign expectations.

• Maintain accurate influencer calendars, campaign trackers and activity plans.

• Produce weekly reports on influencer performance, campaign results and key engagement metrics.

• Monitor influencer activity and performance across Instagram, TikTok, YouTube, Snapchat, Twitch and emerging social media platforms.

• Support the planning and delivery of influencer events, brand activations, trips and experiences.

• Coordinate travel, hospitality and logistics for influencer campaigns and events where required.

• Raise and manage influencer and supplier purchase orders in line with approved budgets and internal processes.

• Utilise influencer management and reporting platforms, including Creator IQ, Influencer Intelligence, Lookerstudio & Appsflyer.

• Work collaboratively with wider marketing, social media, PR and creative teams to maximise campaign opportunities and content reach.

• Share influencer insights, emerging trends and content opportunities with the wider team.

• Stay up to date with influencer marketing developments, social media trends, platform changes and emerging creators. What we’re looking for:

• Previous experience in influencer marketing, social media or a related marketing role, ideally within fashion, beauty, lifestyle or retail.

• Strong understanding of influencer marketing, content creation and key social media platforms.

• Excellent communication and relationship-building skills, with confidence engaging with influencers, agencies and internal stakeholders.

• Strong organisational skills and attention to detail, with the ability to manage multiple campaigns and deadlines.

• A proactive and creative approach to identifying opportunities and solving problems.

• Confidence using data, analytics and reporting tools to monitor campaign performance.

• Experience using influencer management platforms would be advantageous.

• A team player with a strong collaborative mindset and a proactive attitude.

• Ability to work independently, manage own time effectively and adapt in a dynamic environment.

• A genuine interest in fashion, retail, influencer culture and emerging trends.

• Why Debenhams Group?

• Our mission is to create a workplace where everyone is respected, individual differences are valued, and people can be themselves at work — without exception.

• 2025 was a year of significant change for the Group. 2026 is about bold moves, real results and unstoppable momentum. If that excites you, you belong at Debenhams Group.

• Our benefits include (subject to level and eligibility):

• Highly competitive bonus scheme, company pension, share schemes, private medical cover and life assurance

• Access to an on-site gym and free weekly Pilates, yoga and fitness classes

• Discount across all brands

• Comprehensive wellbeing package

• Dog-friendly offices (in selected locations)

• Ongoing learning and development with strong internal progression

• On-site canteen serving breakfast, lunch, snacks and hot drinks

• Free season ticket loan

LI-PL1   #Debenhamsgroup #Boohoo