Influencer & Community Manager

About the Role We’re building a new Influencer & Community team within P&G’s Brand organisation and you’ll be at the heart of it, driving how our brands come to life through creator partnerships, relevant content and real consumer conversations across the UK & Ireland. You’ll own end-to-end influencer partnerships and community moments, translating global strategies into locally relevant, culturally sharp, performance-driven work. This is a hands-on role for someone who understands creator culture, platform dynamics and how to turn content and conversation into growth. What You'll Do

• Lead locally relevant execution of influencer, KOL, and expert strategies, in line with regional guidance; identify, vet and onboard creators across micro, macro, celebrity, and expert tiers; build and manage relationships with creators, agents, and talent partners.
• Own campaign delivery end-to-end: briefing, content, rollout, budget management with ROI focus, performance analysis and optimisation.
• Engage with audiences across key platforms, turning campaigns into ongoing engagement and advocacy; monitor sentiment and escalate issues where required.
• Develop and maintain community guidelines, response frameworks, and escalation protocols.
• Drive UGC and advocacy programmes, encouraging participation and amplifying consumer voices.
• Collaborate with Brand and Creative teams to shape social-first content strategies and calendars; ensure influencer, UGC, and brand content work together as a connected ecosystem.
• Identify high-performing content for cross-channel amplification (organic + paid).
• Contribute to development of authentic, platform-native content formats and support creation of low-fi, socially native reactive content where needed.
• Monitor social conversations, trends, and competitor activity; leverage social listening and AI tools to generate insights.
• Translate insights into actionable recommendations for content, creators, and campaigns and share learnings across local and regional teams.
• Ensure all content and partnerships align with brand guidelines, platform best practices, and UK advertising regulations; provide guidance on disclosure and compliance standards. What We're Looking For
• Experience in influencer marketing, creator partnerships, or social media; exposure to health/beauty or consumer brands is advantageous.
• Proven record of managing end-to-end influencer campaigns, from briefing through to reporting.
• Strong understanding of the UK/Ireland creator landscape and platform dynamics.
• Data-driven mindset, with the ability to analyse performance and optimise campaigns.
• Experience managing budgets and delivering measurable results (engagement, awareness, conversion).
• Ability to balance strategic thinking with hands-on execution. Compensation & Benefits
• Meaningful work from Day 1: You’ll be working with some of the UK’s best-loved brands and have the opportunity to make a genuine impact from the start.
• Continuous Development & Empowering Culture: We offer a career path with continuous learning opportunities and a supportive environment where diversity is celebrated.
• Flexibility: A flex-at-work approach with 3 days in the office and 2 days for focused work from home.
• Head Office Location: UK Head Office in Weybridge, Surrey, with easy access to London; regular trains from Waterloo, free shuttle from the station, free on-site parking, EV charging, on-site Costa Coffee, discounted breakfast/lunch, and a state-of-the-art gym.
• Compensation & Benefits: Total Rewards approach including a Double Match Pension Scheme, Private Medical Insurance, P&G Contributed Share Programme, 25 Days' Holiday, Onsite Gym, and a Flex4Me Fund to tailor benefits.