Influencer Business Director

About the Role This role leads dentsu’s relationship and delivery for Pernod Ricard’s influencer and cultural communications programme in the UK and US. You’ll sit at the centre of the partnership—responsible for commercial health, strategic direction, and ensuring the work lands effectively across markets. The programme spans creator strategy, activation, content, paid amplification and measurement, with a strong emphasis on governance, compliance and cultural impact. What You'll Do

• Client leadership & partnership Own the senior client relationship across Pernod Ricard global and key markets (UK/US) Act as the primary escalation point and trusted advisor Translate business ambition into clear, actionable programme direction Lead reviews, steer conversations, and keep momentum across stakeholders
• Programme & delivery oversight Oversee end-to-end delivery of the influencer programme across strategy, activation and reporting Ensure work is integrated from brief through to amplification (organic + paid) Maintain alignment across markets, partners and internal teams Drive consistency in how the programme shows up, while allowing for local relevance
• Commercial ownership Own the overall financial health of the account Manage scopes, change requests and commercial agreements Ensure delivery is efficient, scalable and aligned to agreed outputs Partner closely with operations to balance quality vs margin
• Strategy & quality control Ensure the programme delivers against its core objective: influencing behaviour and cultural norms, not just visibility Challenge briefs, elevate thinking and push for better work Maintain a clear line of sight between strategy, creators, content and outcomes Sign off key outputs and ensure a consistent point of view across markets
• Governance, compliance & risk management Own governance frameworks, ways of working and escalation processes Ensure all activity aligns with Pernod Ricard’s legal, regulatory and responsible drinking requirements Maintain strong oversight of creator selection, content approval and compliance processes Manage risk proactively across markets and partners