Industrial & NA Channel Sr. Coordinator

Job title: Industrial & NA Channel Sr. Coordinator

About the Role This role focuses on optimizing channel partnerships, enhancing brand visibility, and supporting sales growth through innovative marketing programs tailored to the industrial channel and/or at the account level for National Accounts. It requires coordinating with product, brand, and sales teams to drive joint marketing activities and ensure alignment with partner needs.

What You'll Do

• Develop and execute channel marketing strategies to support industrial account growth, including partner-specific campaigns, events, placements, and promotions.
• Analyze market trends and partner performance to identify opportunities and implement data-driven strategies for improvement within the NAM/KAM.
• Act as the liaison between internal teams (e.g., product, brand, sales) and channel partners to ensure alignment and drive joint marketing activities.
• Coordinate and manage activities related to promotions, special projects, and bids, optimizing operations and commercial reach.
• Develop and execute promotional and commercial plans tailored for key national accounts.
• Support bids and JSS projects by providing price quotations and necessary details for participation.
• Validate product availability with the Supply team and communicate demand changes to optimize inventory and distribution.
• Monitor and report on promo/program effectiveness, providing actionable insights to improve outcomes.
• Foster strong relationships with sales partners, ensuring their needs are met and collaboration remains seamless.

What We're Looking For

• Strong understanding of B2B marketing strategies and tactics.
• Working knowledge of demand planning and supply chain management, including forecasting and collaboration with supply teams to ensure product availability.
• Moderate understanding of financial principles to evaluate cost-effectiveness and assess the impact of decisions on profitability.
• Proven ability to analyze data, manage projects, and deliver measurable results.
• Excellent bilingual communication and relationship-building skills.
• Proficiency in Microsoft, reporting and analytics software.
• Ability to thrive in a fast-paced, collaborative environment.

Nice to Have

• Familiarity with industrial products/verticals, trends, and customer needs.
• Experience managing partner networks or distributors.