Head of Tiktok Shop

About iRESTORE

iRESTORE is a fast-growing direct-to-consumer brand in the beauty and wellness space, focused on helping customers restore confidence through safe, effective, and technology-led solutions for hair regrowth, skin, and body care.

iRESTORE has been featured by leading health, wellness, and technology publications for our innovation, products, and customer impact. Explore the latest features and see why more people are paying attention to iRESTORE:

• Forbes featured the iRestore Hair Growth System and its FDA-cleared red light therapy technology

• WIRED reviewed the iRestore Elite Laser Hair Growth System and shared firsthand testing insights

• Esquire highlighted iRestore’s innovation in the red light therapy and wellness space

• Innerbody Research published an in-depth review of the iRestore system and user experience

As we scale into a global wellness brand, we are focused on strengthening the customer journey across every touchpoint. By combining data, experimentation, creative strategy, and continuous optimization, we are building an in-house creative engine to support the next phase of customer acquisition, brand growth, and performance marketing. If you’re excited about joining a fast-growing brand making an impact in the wellness and technology space, we’d love to hear from you!

Position Overview

iRESTORE is seeking a strategic and commercially minded Head of Tiktok Shop to lead and scale our Tiktok business. This individual will own the channel end-to-end, driving revenue growth, operational excellence, and long-term profitability all while building a scalable social commerce engine across creators, affiliate, content, and live shopping.

This is not a traditional social media role but rather a high-impact leadership role for someone who understands how to turn our Tiktok shop into a meaningful revenue channel through their knowledge of social commerce, creator affiliates, merchandising, and performance marketing.

Responsibilities

• Own the overall Tiktok shop P&L growth strategy, revenue targets, and growth roadmap.

• Drive channel performance across gross merchandise value (GMV), net revenue, contribution margin, conversion rate, average order value (AOV), and customer acquisition.

• Develop and execute promotional strategies, product launches, pricing, bundles, and merchandising initiatives

• Build and scale the affiliate commerce engine – develop the affiliate strategy across commission structures, product and sampling priorities, creator segmentation, performance targets, and scaling frameworks.

• Establish processes for identifying high-potential creators, scaling winning partnerships, and improving creator productivity.

• Own inventory planning, demand forecasting, and revitalize strategy for Tiktok shop.

• Evaluate live shopping opportunities and develop a strategy for livestream programming where commercially viable.

• Establish channel KPIs, performance reporting, and a consistent operating cadence to drive growth.

Qualifications

• Significant experience building and scaling TikTok Shop or social commerce businesses, ideally within beauty, wellness, consumer health, or other direct-to-consumer categories.

• Nice to have - Experience scaling high AOV products, ideally within beauty, wellness, consumer health, or premium consumer categories.

• Proven track record of owning revenue growth and commercial performance for an e-commerce or social commerce channel.

• Demonstrated hands-on expertise in inventory management, demand planning, sales forecasting, and restocking strategy.

• Experience building and managing creator and affiliate programs with measurable revenue contribution.

• Strong understanding of TikTok Shop's ecosystem, including affiliate tools, shoppable content, platform promotions, seller operations, and live commerce.

• Strong analytical and financial acumen, with the ability to evaluate channel performance, margins, marketing efficiency, and inventory economics.

• Experience managing promotional calendars, product launches, assortment strategy, and demand spikes.

• Ability to operate strategically while remaining hands-on with execution and problem-solving.

• Experience with TikTok Shop media, GMV Max, Spark Ads, and/or Video Shopping Ads strongly preferred

• Strong cross-functional leadership and communication skills.

Our Core Values and what we built our culture around:

• WE THINK BIG: We have a forward-thinking, growth mindset and always consider the big picture in our decisions

• PROACTIVE PROBLEM SOLVER: We use our problem-solving and analytical skills to make data-informed decisions

• WE ARE COMFORTABLE BEING UNCOMFORTABLE: We work together to iron out improvements or changes to achieve goals

• OPEN & HONEST COMMUNICATION/FEEDBACK: We communicate and share feedback with each other with radical candor and transparency

• CONTINUOUS LEARNING & IMPROVEMENT: We are always improving the way we work and challenging each other to bring new ways of thinking to the table

• WE TAKE OWNERSHIP & ACT WITH URGENCY: We take complete accountability for our goals and take swift & effective action to reach them.

Company Benefits:

• $130,000-$150,000 base salary, commensurate with experience

• Performance bonus tied to revenue metrics

• Medical, Dental, and Vision insurance

• Unlimited PTO + paid holidays

• Remote-first role, with occasional travel required

• Stipends for fitness, continuous learning, and work-from-home setup

• Discounts on iRESTORE Products

• High-visibility role with opportunities for career growth

• Collaborative, fast-moving team that values initiative and ideas

• And more!

• iRESTORE is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.