Head of Social Media

Antenna Group is a leading international content, media and entertainment organization, owning and operating a diverse portfolio of global media assets across a variety of platforms: Television, Pay TV, OTT, Radio, Cinema Exhibition, Digital, Music, Publishing and Education, throughout Europe, North America and Australia. Antenna Group is currently seeking, to cover the following position:

Head of Social Media

About the Role

We are building the next generation of our digital news offering, with a clear ambition to create a video-first, social-first news experience designed around how audiences consume information today.

We are looking for a Head of Social Media to join our team. The candidate will play a key role in this transformation and shape how our digital news platform reaches, engages and grows audiences across social platforms.

This is not a traditional social media management role. We are looking for someone who combines strong editorial instinct, deep understanding of social platforms and audience behavior, a data-driven mindset, and a track record of turning news and stories into compelling platform-native content.

Job Description

• Define and lead the social media strategy across TikTok, Instagram, YouTube, Facebook, X and emerging platforms
• Drive audience growth and engagement through data-driven content and distribution strategies
• Own social media analytics, performance reporting and KPI monitoring, translating insights into actionable recommendations to optimize content, distribution and audience growth
• Build a social-first and video-first content approach, ensuring stories are conceived and adapted specifically for each platform rather than simply redistributed from the website or TV
• Work closely with the editorial, video and audience teams to identify stories with strong social potential and determine the best format, angle and distribution strategy
• Lead the approach to short-form video, including Reels, TikTok, Shorts, explainers and other native formats
• Bring strong news judgment and understand how breaking news, major stories and developing topics should be handled across social platforms
• Define and track key performance metrics, including reach, engagement, watch time, completion rates, follower/subscriber growth and referrals
• Continuously experiment with new formats, storytelling approaches, tools and emerging platform trends.
• Build effective workflows between social, editorial, video and other newsroom teams
• Lead and develop the social media team and help define the capabilities required as the new digital newsroom evolves

Requirements

• Significant experience in digital media, publishing, news, content or another high-volume content environment, ideally within a newsroom or digital publisher
• Proven experience leading social media strategy and delivering measurable audience growth across multiple platforms
• Strong analytical and reporting capabilities, with hands-on experience using social media analytics, reporting and performance monitoring tools (e.g. Meta Business Suite, YouTube Analytics, TikTok Analytics, Google Analytics 4, Looker Studio or similar)
• Ability to interpret performance data, identify trends and translate insights into actionable content and audience growth strategies
• Strong understanding of social-first storytelling and short-form video
• Excellent editorial judgment and the ability to identify what makes a story relevant and engaging for different audiences and platforms
• Strong understanding of platform algorithms, audience behavior and content performance
• Experience managing and developing teams
• The ability to operate effectively in a fast-moving environment where priorities can change quickly
• Fluency in Greek and English
• High ethical standards, fitting with the Values of Antenna Group

Benefits

• Competitive Salary Package

• Health & Life Insurance Plan- Comprehensive coverage for your well-being

• Friendly & Collaborative Workplace -Join a team that values teamwork, creativity, and strategic thinking

• After the screening of the CVs, we will contact the candidates who meet the profile’s requirements to arrange an interview.

• The selected candidates will be invited to attend an initial interview and be informed about further steps. Please note that obtaining references might be part of the selection process.

• All applications are considered as strictly confidential.