Head of Scaled Demand
About this role
About the Role You will build and operate a scaled demand engine focused on conversion, sitting between self-serve and sales to capture high-intent users and drive rapid conversion. This is a build role where you own the end-to-end motion from zero, with AI embedded in targeting, routing, and execution from day one. What You'll Do
- Build and launch a scaled demand engine focused on conversion, not top-of-funnel
- Stand up inbound chat across high-intent surfaces (pricing, product, upgrade points) and optimise for speed and conversion
- Design and run outbound programs using propensity modelling to engage high-intent accounts not yet converting
- Own the full funnel from first touch to conversion, with clear accountability for pipeline and ARR
- Work directly with SMB reps to drive high-velocity conversion
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