Head of Sales (OOH Media, Advertising & Experiential Marketing)

Head of Sales (OOH Media, Advertising & Experiential Marketing)

Location: Ikeja, Lagos

Employment Type: Full-time

Reports to: Director Of Business

The Role

• As Head of Sales, you will own our revenue strategy and lead a high-performing sales team selling OOH inventory and experiential solutions to top brands and agencies. You’ll build and close large, multi-channel deals, deepen relationships with key decision-makers, and shape how we package and price our offering in a changing media landscape.

Key Responsibilities

• Develop and execute the commercial strategy for OOH media (static, digital, transit, street furniture) and experiential marketing

• Own revenue targets, forecasting, pipeline, and margin performance across all sales channels

• Lead, coach, and grow a team of sales executives, account managers, and business development staff

• Build senior-level relationships with brand marketers, media agencies, and procurement teams

• Package integrated OOH and experiential campaigns, including activations, pop-ups, sampling, and event partnerships

• Negotiate and close high-value contracts, upsell existing clients, and win new business through pitches and tenders

• Work with Operations, Creative, and Planning teams to ensure flawless campaign delivery

• Define pricing, rate cards, and inventory yield strategies in line with market trends

• Use audience data, measurement tools, and market intelligence to build compelling proposals and prove campaign ROI

• Represent the company at industry events, client meetings, and trade bodies

• Report regularly to the leadership team on sales performance, market trends, and competitor activity

• What We’re Looking For

• Bachelor’s Degree in Marketing, Business, Communications, or a related field

• 8+ years in media sales, with at least 3 years in a senior leadership role

• Proven track record in OOH, outdoor advertising, or experiential/activation sales

• Demonstrated record of meeting and exceeding revenue targets

• Strong network among brand marketers and media/creative agencies

• Experience building, leading, and motivating sales teams

• Excellent negotiation, presentation, and consultative selling skills

• Commercial acumen, with strength in pricing, forecasting, and P&L management

Desirable:

• Knowledge of programmatic DOOH, audience measurement, and location-based analytics
• Experience selling integrated, multi-channel campaigns
• Understanding of permitting, site acquisition, and regulatory environments in OOH
• MBA or relevant professional qualification

What We Offer

• Competitive base salary plus uncapped performance-based commission
• Leadership role with real influence on company strategy
• Professional development and industry exposure.

Application Closing Date

25th November, 2026.