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Head of Sales - Belgium

BRINKS
Spoorwegstraat 23G, Groot-Bijgaarden, Belgium
On-site

About this role

Job title: Head of Sales - Belgium

About the Role The Head of Sales for Belgium will lead Brink's commercial activities in Belgium, driving profitable, sustainable growth and steering high-value client engagements. This senior leader collaborates across product, marketing, operations and finance to translate global and regional strategy into actionable growth plans.

What You'll Do

  • Translate Brink's global and regional commercial strategy into actionable growth plans for the Belgian market.
  • Drive the expansion of Digital Retail Solutions through close collaboration with global product teams.
  • Identify and pursue new business opportunities across existing and new customer segments.
  • Own and drive the overall sales pipeline, ensuring strong deal quality, forecasting accuracy, and conversion rates.
  • Lead contract negotiations, pricing strategies, and bid processes in line with company governance.
  • Ensure disciplined commercial execution aligned with profitability, risk management, and credit policies.
  • Partner closely with Operations to ensure commercially sound solutions that are operationally feasible and customer-focused.
  • Work with Finance on budgeting, revenue forecasts, and commercial performance tracking.
  • Collaborate with Europe Commercial and Marketing teams to align messaging, campaigns, and solution positioning.
  • Deliver annual and long-term commercial targets, including revenue growth, margin improvement, and pipeline health.
  • Lead, develop, and mentor a high-performing commercial team.

What We're Looking For

  • Significant experience in senior commercial leadership roles, ideally within B2B, technology or similar environments.
  • Proven track record of delivering profitable growth and leading complex sales cycles.
  • Strong financial acumen, including pricing, margin management, and forecasting.
  • Experience operating in a multinational, matrix organization.
  • Excellent stakeholder management, negotiation, and influencing skills.
  • Strategic thinker with the ability to translate objectives into actionable commercial plans.
  • Strong commitment to diversity, equity, and inclusion.
  • Willingness to travel domestically and internationally as required.
  • Strong organizational skills with the ability to manage multiple priorities.
  • Flexibility to work across different time zones when supporting regional or global initiatives.

Nice to Have

  • Experience with consultative, value-driven selling and solution-based approaches.

Compensation & Benefits

  • Competitive annual salary
  • Annual bonus
  • Various discounts and perks
  • 23 days of annual leave

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