Head of Product Marketing — Enterprise AI Software

Head of Product Marketing — Enterprise AI Software

San Francisco, California | Marketing | Not Remote | $150,000 to $200,000 | Job ID: 182893

Job Summary

About the opportunity

Our client is a well-funded, growth-stage software company using AI to modernize how large enterprises plan their operations, with a focus on supply chain. Their customers have long relied on legacy planning tools that are expensive, slow to deploy, and hard to get value from. The company is building a better alternative and needs a product marketing leader to define how the market sees it.

This is a chance to shape the story of a company competing against entrenched incumbents in a large, growing market. If you enjoy challenger positioning and category-building, this role is for you.

Responsibilities

• Messaging and positioning: Develop the company’s core positioning and make sure it carries through everywhere, from website and advertising to sales materials.

• Product launches: Lead go-to-market for new products and features, including naming, value propositions, and launch plans. Build a repeatable launch process as the product line expands.

• Industry storytelling: Create tailored narratives for the different industries the company serves, grounded in each buyer’s real priorities.

• Campaigns: Partner with the demand generation team to plan and run creative, high-impact campaigns.

• Thought leadership: Produce regular content that establishes the company’s point of view in the market.

• What to expect

• You’ll start as a hands-on individual contributor and have the opportunity to build a team over time. This role suits someone who likes broad ownership and is comfortable doing the work themselves. Early priorities include establishing the messaging foundation, launching a key product, and equipping the sales team, but you’ll be encouraged to shape the plan.

Qualifications

• 10+ years of B2B product marketing experience

• Track record of launching new products, not only marketing existing ones

• Experience developing positioning in competitive markets, with a clear sense of what worked and what didn’t

• Ability to quickly learn technical subject matter and explain it clearly

• Strong writer who enjoys creating content

• Opinionated and motivated by building something new

• Bonus: background in supply chain, operations software, or AI products

• Details

• Reports to the CMO

• On-site, San Francisco Bay Area

• JOB ID: 182893

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• Katie Winkler