Head of Product Communications

TikTok – Head of Product Communications

Responsibilities

• Lead the development and execution of global communications strategies for TikTok product launches, feature announcements, and key product moments.
• Define and evolve clear, compelling product narratives that support business priorities and resonate with a broad range of audiences, including media, creators, partners, policymakers, and internal stakeholders.
• Partner closely with product, marketing, legal, public policy, trust and safety, and regional communications teams to ensure messaging alignment and coordinated execution across markets.
• Build strong, trusted relationships with senior product and business leaders, providing strategic counsel on communications opportunities, launch readiness, and reputational considerations.
• Drive end-to-end communications planning for major launches, including message development, press strategy, FAQs, briefing materials, executive talking points, and stakeholder communications.
• Lead and strengthen the communications risk review process, helping teams assess reputational considerations, identify sensitive issues, and ensure communications are accurate, consistent, and compliant.
• Develop scalable frameworks, processes, and guidance to improve cross-functional coordination, launch preparedness, and narrative consistency globally.
• Translate complex product features, policy considerations, and business priorities into clear, audience-relevant communications materials.
• Provide leadership across regions and time zones, setting a high bar for collaboration, operational excellence, and execution.
• Monitor the external landscape and emerging issues to inform proactive communications planning and strategic narrative development.

Qualifications

Minimum Qualifications

• Bachelor’s degree or above in Communications, Journalism, Public Relations, Marketing, or a related field, or equivalent practical experience.
• Extensive product communications experience, ideally within technology, consumer technology, internet, or platform companies, with a proven track record of leading high-profile product launches and strategic communications programs in a global, matrixed organization.
• Strong ability to translate product strategy, technical concepts, and business priorities into clear and compelling narratives, with experience drafting press materials, messaging frameworks, Q&As, briefing documents, and executive communications.
• Demonstrated experience managing sensitive issues and reputational risk with sound judgment, discretion, and attention to detail.
• Strong cross-functional collaboration and stakeholder management skills, with the ability to influence senior stakeholders and work effectively across regions, cultures, and time zones.
• Excellent project management skills, with the ability to manage multiple priorities in a fast-paced, evolving environment while demonstrating ownership, adaptability, and resilience.

Preferred Qualifications

• Experience working across U.S. and APAC markets.
• Experience supporting communications review or risk-assessment processes for product or corporate initiatives.

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.​

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day. We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.​​

Diversity & Inclusion TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok Accommodation TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request​

Job Information 【For Pay Transparency】Compensation Description (Annually) The base salary range for this position in the selected city is $159000 - $272000 annually. Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units. Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also