About this role
Head of Online Business/ D2C (Direct to Consumer)
Resumo da Posição The Head of Online Business will lead Samsung’s e-commerce business across Direct-to-Consumer (D2C) and Marketplace channels, with full ownership of commercial performance, digital growth strategy, and customer experience across online platforms within (country). This role will be responsible for accelerating revenue growth, maximizing profitability, and strengthening Samsung’s digital market leadership by driving performance across Samsung’s eStore and key online retail partners. As a member of the leadership team, the role will shape the future direction of the online business through data-driven decision making, commercial innovation, and close partnership with cross-functional teams across Marketing, Product, Supply Chain, and Technology.
Reponsabilidades
- Estabelecimento da estratégia de comunicação: Define um papel e processo de comunicação e estabelece uma estratégia de médio a longo prazo para criar e divulgar uma mensagem corporativa consistente.
- Anúncio corporativo: Supervisiona propaganda de mídia estratégica para melhorar a imagem corporativa.
- Análise de riscos internos e externos: Gerencia fatores de risco internos e externos e relate ao alto gerenciamento para responder de forma preventiva a possíveis riscos.
- Suporte de comunicação: Conduz para apoiar tarefas como treinamento e gerenciamento de índices e etc. para o bom funcionamento das organizações de comunicação.
Skills and Qualifications
Commercial & Business Leadership
- Own the online business strategy and commercial performance across Samsung’s D2C and marketplace channels.
- Deliver revenue, profitability, and market share growth targets across all online channels.
- Develop and execute growth initiatives to strengthen Samsung’s online leadership position and customer acquisition capabilities.
- Drive business planning, forecasting, and investment prioritization to maximize return on investment.
D2C & Marketplace Management
- Lead the strategic direction and operational excellence of Samsung’s eStore and marketplace business.
- Optimize customer journeys, conversion performance, merchandising strategy, and overall shopping experience across digital touchpoints.
- Strengthen channel partnerships and identify new growth opportunities across the evolving e-commerce ecosystem.
Customer Experience & Digital Performance
- Champion best-in-class customer experiences across all online platforms.
- Leverage analytics, customer insights, and experimentation strategies to continuously improve conversion, retention, and customer lifetime value.
- Drive improvements in site performance, content strategy, digital merchandising, and personalization initiatives.
Team Leadership & Capability Building
- Lead, develop, and inspire a high-performing online business team across D2C, marketplace, and digital performance functions.
- Build organizational capability and foster a culture of innovation, accountability, and continuous improvement.
Cross-Functional Leadership
- Partner closely with Marketing, Product, Supply Chain, Finance, and Technology teams to ensure seamless execution of business priorities.
- Align promotional strategies, inventory planning, and customer engagement initiatives to support business growth objectives.
Market Intelligence & Business Innovation
- Monitor market trends, competitive movements, and evolving customer behaviors to identify new opportunities for growth.
- Develop business cases and commercial recommendations to support strategic investments and new initiatives.
- Lead pilot programs and innovation projects to test and scale new business opportunities.