Head Of Marketing

𝗧𝗵𝗶𝘀 𝗿𝗼𝗹𝗲 𝗶𝘀 𝗳𝗼𝗿 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗪𝗲𝗲𝗸𝗱𝗮𝘆'𝘀 𝗰𝗹𝗶𝗲𝗻𝘁𝘀

Experience: 8+ yrs

Location: Mumbai, Maharashtra, India

Job Type: Full-time

We are looking for a dynamic and results-driven Head of Marketing/ Chief Marketing Officer to lead and scale our marketing function. This role requires a strategic marketing leader with deep experience in B2B enterprise marketing within the CRM, ERP, MarTech, or CPaaS ecosystem. The ideal candidate will be an all-round marketer with expertise across event marketing, product marketing, and performance marketing, capable of driving brand growth, demand generation, market positioning, and revenue impact.

Requirements

Key Responsibilities

• 1. Marketing Strategy & Leadership

• Develop and execute the overall marketing strategy aligned with business growth objectives.

• Build, mentor, and lead a high-performing marketing team across multiple functions.

• Collaborate closely with Sales, Product, Customer Success, and Leadership teams to drive business outcomes.

• Establish and track marketing KPIs, ensuring measurable contribution to pipeline and revenue growth.

• 2. Event Marketing

• Own and execute the company’s event marketing strategy, including industry conferences, trade shows, webinars, customer events, partner events, and executive roundtables.

• Drive brand awareness, lead generation, and customer engagement through impactful event programs.

• Measure event effectiveness and optimize ROI through data-driven insights.

• Build relationships with industry associations, partners, and event organizers.

• 3. Product Marketing

• Define product positioning, messaging, and value propositions for enterprise customers.

• Lead go-to-market strategies for product launches, feature releases, and new market initiatives.

• Conduct market research, competitive analysis, and customer insights to strengthen product positioning.

• Enable sales teams with compelling collateral, presentations, case studies, and sales tools.

• 4. Performance Marketing

• Plan, execute, and optimize digital marketing campaigns across Google Ads, Meta (Facebook & Instagram), LinkedIn, and other relevant channels.

• Drive demand generation, lead acquisition, and conversion optimization initiatives.

• Manage marketing budgets effectively to maximize ROI and campaign performance.

• Utilize analytics and marketing automation tools to improve campaign effectiveness and customer acquisition.

• 5. Brand & Enterprise Marketing

• Strengthen brand visibility and market presence within target enterprise segments.

• Develop integrated marketing campaigns that support business growth and market expansion.

• Create thought leadership initiatives to establish the company as an industry leader.

• Required Qualifications

• MBA from a reputed business school (strongly preferred).

• B.Tech or equivalent technical degree (preferred).

• 8+ years of progressive marketing experience with a strong career growth trajectory.

• Proven experience leading and managing marketing teams.

• Experience working with enterprise customers in B2B environments.

• Prior experience in CRM, ERP, MarTech, CPaaS, SaaS, or enterprise technology companies.

• Excellent verbal and written communication, presentation, and stakeholder management skills.

• Strong analytical mindset with the ability to translate marketing efforts into measurable business outcomes.

• Preferred Candidate Profile

• Demonstrates a clear track record of business impact and value creation across previous organizations.

• Has successfully built and scaled marketing functions in high-growth technology companies.

• Possesses strong leadership presence and executive-level communication skills.

• Combines strategic thinking with hands-on execution capabilities.

• Comfortable working in fast-paced, growth-oriented environments.

Must-have skills

Multi-channel Marketing, B2B Marketing, Demand Generation