Head of Marketing

Head of Marketing

Spiro is the largest electric vehicle company in Africa, specializing in e-mobility technologies and manufacturing e-bikes and batteries. With operations across multiple African nations, including Benin, Togo, Nigeria, Kenya, Rwanda, and Uganda, Spiro has become a leading player in the continent's transition to sustainable transportation. At Spiro, we are de...

Head of Marketing

• Job Type Full Time
• Qualification BA/BSc/HND
• Experience 10 - 15 years
• Location Lagos
• Job Field Marketing and Communication

Role Purpose

• The Head – Marketing, Nigeria will be responsible for developing and executing the overall marketing and brand strategy for Spiro's Nigeria business.
• The role will own brand positioning, customer acquisition, product marketing, go-to-market strategy, digital marketing, dealer/channel marketing, local market activation, communication, events and market intelligence, with a strong focus on driving awareness, adoption and commercial growth of Spiro's electric mobility portfolio.
• The ideal candidate should have strong experience in automotive marketing, preferably across two-wheelers, three-wheelers or electric mobility, combined with meaningful experience managing marketing initiatives across African markets.

Key Responsibilities

• Marketing Strategy

• Develop and execute the annual marketing strategy for Nigeria aligned with business, revenue and market expansion objectives.

• Brand Strategy

• Build and strengthen Spiro's brand positioning and differentiation in the Nigerian electric mobility market. Develop the brand narrative, messaging and communication strategy for target customer segments.

• Automotive Marketing

• Lead marketing for two-wheeler / three-wheeler products, including product positioning, customer propositions, product launches and lifecycle marketing.

• Go-to-Market

• Develop market-specific GTM strategies for new products, cities, customer segments and distribution/channel expansion.

• Customer Acquisition

• Build integrated campaigns to generate awareness, enquiries, test rides, leads, conversions and customer adoption.

• Digital Marketing

• Lead digital strategy across social media, performance marketing, content, search, CRM and digital lead-generation platforms. Establish measurable digital funnels from enquiry to conversion.

• Dealer / Channel Marketing

• Partner closely with sales, dealers, distributors and business teams to develop local-area marketing initiatives and channel activation programs.

• Local Area Marketing

• Design and execute city-level marketing campaigns based on local consumer behaviour, market potential and competitive dynamics.

• Product Launches

• Lead end-to-end marketing for new product launches, including positioning, campaign development, media, events, PR, dealer activation and customer engagement.

• Market Intelligence

• Track customer insights, competitor activity, pricing, product positioning and market trends and translate insights into actionable marketing strategies.

• Events & Activations

• Lead auto shows, exhibitions, roadshows, test-ride events, customer engagement programs and other brand activation initiatives.

• PR & Communications

• Manage PR, media relations, corporate communication and product communication in coordination with relevant stakeholders and agencies.

• Marketing Analytics

• Establish KPIs for awareness, lead generation, customer acquisition, engagement, conversion and marketing ROI.

• Budget Management

• Develop and manage the annual marketing budget and ensure effective allocation of marketing spends across channels and initiatives.

• Agency Management

• Identify, brief and manage creative, media, digital, PR and activation agencies.

• Cross-functional Collaboration

• Work closely with Sales, Business Development, Product, Operations, Finance and Country Leadership to ensure marketing initiatives directly support business objectives.

• Team Leadership

• Build, mentor and manage the Nigeria marketing team and establish strong marketing processes and performance metrics.

• Candidate Profile

• Mandatory

• 10–15 years of overall marketing experience

• 3–5 years of hands-on experience in African markets

• Strong experience in automotive / mobility / two-wheeler / three-wheeler / EV / auto OEM environment

• Experience in brand management and integrated marketing

• Strong understanding of African consumer markets and local market dynamics

• Experience handling product launches and GTM strategies

• Strong digital and performance marketing understanding

• Experience working with dealers, distributors or channel partners

• Experience managing agencies and marketing budgets

• Strong stakeholder and team-management capabilities

• Preferred

• Experience in Nigeria or West Africa

• Experience in electric mobility / EV / sustainable transportation

• Experience with two-wheelers or three-wheelers

• Exposure to both B2C and B2B/customer-segment marketing

• Experience with start-ups, high-growth businesses or market-entry environments

• Experience managing multi-city marketing programs

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