Head of Marketing

Head of Marketing - Agroscience

Location: Ibadan, Nigeria

Salary: 22,000,000 - 25,000,000 Annually (Gross)

Experience Level: 7 - 8 Years

Industry: Agroscience / Agribusiness / Crop Protection

Company Overview

Our client is a leading Agroscience company committed to empowering Nigerian farmers through innovative agricultural solutions. The company provides high-quality crop protection products, improved seeds, fertilizers, and expert technical support helping farmers increase productivity and achieve sustainable growth.

Job Purpose

The Head of Marketing (Agroscience) will lead the design and execution of strategic marketing initiatives for the companys portfolio of crop protection and agricultural input products. The role is responsible for strengthening brand visibility, driving market penetration, supporting sales growth, and managing relationships with farmers, distributors, and international partners.

Key Responsibilities

• Develop and implement robust marketing strategies to achieve business growth and market share targets.

• Conduct continuous market and competitor analysis to identify emerging trends, new opportunities, and market gaps.

• Strengthen brand positioning through creative promotional campaigns, advertising, digital marketing, and farmer engagement programs.

• Collaborate with distributors, dealers, and farmer associations to expand market reach and enhance product accessibility.

• Provide marketing support to sales teams through market intelligence, promotional tools, and product training.

• Manage marketing budgets effectively, ensuring cost efficiency and ROI-driven execution.

• Ensure compliance with all marketing, safety, and agrochemical regulatory standards.

• Work closely with the R&D team on new product introductions, innovation initiatives, and lifecycle management.

• Lead, mentor, and motivate the marketing team to deliver on performance goals through continuous training and capacity development.

• Qualifications & Experience

• Bachelors degree in Agriculture, Agronomy, Crop Science, Agribusiness, Marketing, or related field.

• MBA or relevant postgraduate qualification in Marketing, Business, or Management is an added advantage.

• Minimum of 7 - 8 years experience in marketing within the Agrochemical, Agribusiness, or Crop Protection industry (experience in FMCG marketing is also acceptable).

• Strong background in commodities marketing, route-to-market strategies, and product promotion.

• Proven ability to gather, analyze, and interpret market data and business intelligence.

• Deep understanding of crop production systems, pest management, and farmer behavior.

• Demonstrated expertise in strategy development, brand management, and campaign execution.

• Excellent leadership, communication, negotiation, and interpersonal skills.

• Familiarity with Nigerian agrochemical regulations and compliance requirements is an advantage.