Head of Marketing Risk Solutions

Job title: Head of Marketing Risk Solutions

About the Role

The U.S. Head of Marketing, Risk Solutions will lead the strategy and execution of all marketing initiatives supporting Lockton's Risk Solutions business (P&C, Professional and Executive Risk, Cyber). This role aims to elevate Lockton’s position in the up-market, expand the firm’s total addressable market, and drive growth across the top U.S. geographies. The incumbent will work as the principal marketing partner to Risk Solutions leadership, translating business objectives into cohesive marketing programs that build trust, showcase expertise, and propel revenue growth.

What You'll Do

• Build and execute a U.S. marketing strategy for Risk Solutions aligned with enterprise growth priorities and market opportunities.
• Drive Risk Solutions positioning, messaging, and value propositions through annual marketing campaigns; collaborate with Risk leadership to support revenue goals, client retention, and market expansion in top geographies.
• Develop integrated go-to-market plans for Risk Solutions products and growth initiatives; design national and regional campaigns with Brand/Creative and Communications; ensure campaigns are measurable and scalable.
• Provide industry vertical and specialty marketing support with tailored strategies, content, and programs; partner with industry leaders to build thought leadership and market differentiation; develop sector-specific narratives.
• Create high-quality marketing tools and sales resources for Producers and client teams; oversee pitch materials, RFP content, case studies, and client-facing content.
• Localize national strategies with Regional/Series Marketing to enable regional execution and brand awareness through local events and campaigns; support talent attraction and regional growth initiatives.
• Collaborate with Corporate Communications and Brand/Creative to enhance executive visibility, earned media, and storytelling; ensure consistency with enterprise brand standards.
• Define KPIs and performance dashboards with Marketing Operations; track campaign effectiveness, pipeline contribution, and engagement metrics; use data to continuously optimize strategy and investment.
• Build, lead, and develop a high-performing Risk Solutions marketing team; establish clear roles, accountability, and career paths; foster collaboration and a culture of execution.

What We're Looking For

• 12+ years of progressive marketing leadership experience in B2B or professional services marketing.
• Proven experience leading line-of-business or solution-based marketing organizations.
• Preferred insurance background with a strong understanding of risk management, insurance, or professional services environments.
• Demonstrated ability to partner effectively with senior business leaders.
• Experience leading national campaigns with regional execution.
• Strong financial and analytical acumen.

Nice to Have

• Experience in insurance brokerage, risk advisory, consulting, or related services.
• Exposure to industry vertical marketing and specialty practices.
• Experience operating in matrixed or decentralized organizations.

Compensation & Benefits

• Salary: $200,000-$250,000 per year
• Benefits offerings described by Lockton; in-office role in New York City
• Schedule: Full-time