About this role

Location: Ibadan, Oyo

Employment Type: Full-time

Job Description

Develop and implement effective marketing strategies and campaigns to promote the company’s publications and products.
Identify new markets, business opportunities, institutional partnerships and potential customers.
Drive brand awareness and market penetration through digital, direct and traditional marketing activities.
Plan and coordinate book launches, exhibitions, school outreach programmes and other promotional activities.
Work closely with the Sales Department to generate leads and support sales growth.
Oversee digital marketing activities, online promotions and customer engagement.
Supervise, coordinate and monitor the performance of marketing personnel.
Manage approved marketing budgets and ensure cost-effective use of resources.
Monitor marketing performance, evaluate campaign effectiveness and prepare periodic reports for Management.
Conduct market research and monitor competitor activities to identify growth opportunities.

Bachelor’s degree in Marketing, Business Administration, Mass Communication, Public Relations or a related discipline.
Minimum of 5 years’ relevant marketing or business development experience, with at least 2 years in a supervisory or management position.
Experience in the publishing, education, retail or related industry will be an added advantage.
Proven ability to develop and execute marketing strategies and campaigns.
Strong knowledge of digital marketing, brand management and market research.
Excellent leadership, communication, negotiation and presentation skills.
Strong analytical, organisational and problem-solving abilities.
Ability to work with targets, manage teams and deliver measurable results.

Ideal Candidate:

The ideal candidate must be proactive, creative, commercially minded and capable of turning marketing strategies into measurable business results. A strong sense of ownership, accountability and initiative is essential.

10th December, 2026.

Head of Marketing Operation