Head of Marketing

Nightwatch

Become a part of a diverse and progressive team creating next-generation tools for internet professionals.

We are looking for an experienced, emotionally mature and performance-oriented individual to become head of marketing at Nightwatch. The person will be accountable for lead generation and managing marketing activities in our company, from inbound marketing (blog & content marketing) to SEO; social marketing outreach to paid marketing.

If you are a creative person who enjoys freedom, new technologies, and solving problems; and if you are a positive-oriented thinker who does not fit the traditional internet company structure, this job might be the right fit for you. We are not looking for someone who regularly switches companies, or who is only looking for a huge wage. Our mission is to develop a strong team that shares our values of personal growth, education, and doing exceptional work.

Collectively, we want to bring forward-thinking and innovative solutions to the world. We are a bootstrapped company that believes the future belongs to smaller companies that don’t subscribe to the 9-to-5 corporate way of doing things. We believe that the Silicon Valley era is over, and we are building a business that allows us to enjoy the freedom of working remotely where each of us has the autonomy and flexibility to have a high impact on the world with our work.

Requirements

• Well-developed leadership and management skills; at least 2 years

• experience with managing a marketing team and being accountable for

• hitting KPIs

• 5+ years experience with digital marketing

• Proficiency in understanding and experience with direct and inbound

• marketing

• Ability to identify and implement less conventional “growth hacking”

• processes

• Extraordinary communication skills; preferably native English speaker, or

• excellent fluent speaker

• Experience with SEO and paid advertising methods

• Experience with split testing tools, Google Analytics, funnel optimization

• How your work is going to look like

• Leading and improving marketing strategies and activities, including

• inbound/content marketing, SEO, email marketing, outreach, paid

• advertising, social media marketing, and other related activities

• Working closely with a remote marketing team of 3+ people (specialized for

• particular areas such as outreach, social media, and content-oriented)

• Optimizing our user’s journey in the sales funnel

• Finding and experimenting with sustainable lead generation opportunities

• Improving and fine-tuning brand message across all communication channels

• Setting, tracking, and reporting performance and KPIs for all marketing

• activities

• Being accountable for lead generation and other KPIs