Head of Marketing

Head of Marketing

Global Linkers Limited is a dynamic Human Resources Services company committed to setting the standard for excellence in talent management. Our vision is clear: to be the premier and best-in-class HR partner in Nigeria, Africa, and around the world.

We are recruiting to fill the position below:

Job Title: Head of Marketing

Location: Oregun, Ikeja - Lagos

Employment Type: Full-time

Key Responsibilities

• Develop and execute the company’s overall marketing strategy in line with business and revenue objectives. Lead the end-to-end product development and launch process, from product conceptualisation to commercialisation. Conduct market research to identify consumer needs, market gaps, trends and new product opportunities. Develop product concepts, positioning, value propositions, target markets and go-to-market strategies. Work closely with R&D, Production, Quality, Sales, Procurement and other functions to ensure successful product development and launch. Lead product launches, relaunches and market expansion initiatives. Develop and manage brand strategies for oral care, skincare and hair care product categories. Drive brand awareness, market penetration, customer acquisition and product growth. Develop integrated marketing campaigns across digital, traditional, retail and trade channels. Monitor market trends, competitor activities, pricing, consumer behaviour and industry developments. Develop and manage marketing budgets, ensuring effective allocation and measurable return on investment. Track product and brand performance and implement corrective strategies where required. Lead and develop the marketing team to deliver agreed business objectives. Provide management with regular reports, market intelligence and recommendations on growth opportunities.

Requirements

• Bachelor’s Degree (B.Sc.) in Marketing, Business Administration, Mass Communication or a related field. Relevant professional marketing qualifications/certifications will be an advantage. Minimum of 8 years’ progressive marketing experience, preferably within the FMCG industry. Strong experience in product development and product lifecycle management. Demonstrable experience taking products from conceptualisation through development and successful market launch. Strong knowledge of Oral Care, Skincare and Hair Care products is highly desirable. Proven experience in brand management, go-to-market strategy and market expansion. Strong commercial acumen with a track record of delivering measurable marketing and business results. Excellent leadership, communication, analytical and strategic thinking skills. Ability to work effectively across R&D, Production, Sales, Finance and other business functions.

Application Closing Date

Not Specified.