Head of Marketing

Head of Marketing

We are looking for an end-to-end FMCG marketer with a strong execution bias—someone who has personally taken brands from idea to in-market impact. This is a hands-on role for a marketer with strong commercial judgement, who gains energy from execution rather than abstraction.

The role combines direct ownership of delivery with the responsibility to coach and manage a small marketing team, ensuring speed, focus, and consistently high standards. Success comes from making clear choices, working closely with commercial teams, and delivering measurable business results in a fast-moving environment.

You are a hands-on, execution-driven marketer who thrives in lean, high-accountability environments. You combine commercial sharpness with creativity and are comfortable operating close to the work rather than above it.

Your Key Responsibilities

Brand & Campaign Ownership

• Own a portfolio of brands end to end, covering: Brand positioning and strategy, Creative development, Media planning and activation, In-market execution and performance tracking
• Personally drive campaigns from brief through to shelf, search, and screen
• Deliver creative and media programs that drive topline growth and measurable business impact

Commercial & Portfolio Management

• Manage A&P budgets and make disciplined trade-offs to maximise ROI
• Apply a strong P&L lens to marketing choices, understanding impact on volume, value, margin, and mix
• Manage portfolio choices, including pricing architecture, mix optimisation, and trade-offs across brands and segments
• Translate consumer needs into effective execution across channels, customers, and shelf

Sales Partnership

• Act as a strong, credible partner to Sales
• Work closely with Commercial leadership, Category Management, and Trade Marketing
• Play an active role in joint business planning
• Constructively challenge and align with Sales to drive shared outcomes

Team Leadership

• Coach, manage, and develop a small marketing team
• Set clear priorities, standards, and ways of working
• Ensure strong execution quality while building capability and accountability within the team

What we ask

• A university Master degree (Marketing preferred) and 10 years’ experience in FMCG marketing—food & beverage a plus
• Strong understanding of the UK market and retailer landscape
• Proven commercial acumen, including P&L ownership
• Excellent analytical, project management, and leadership skills
• Confident, persuasive communication and presentation abilities
• Ability to manage diverse stakeholders—internal teams, agencies, and customers

What we offer

• Hybrid work schedule (2-3 days per week)
• Salary: £80-85K
• Car allowance: £6825
• STIP: up to 17,5%
• Pension: Up to 13.7% employer contribution (age-dependent)
• Healthcare: Private medical cover (BUPA) + Medicash
• Death in Service: 4x salary
• Group Income Protection Scheme
• Holiday: 25 days + 8 UK bank holidays + Birthday off
• Flex

Benefits

• Summer Hours (1pm Friday finishes – July/Aug) Winter Wellness (2 hours/week for personal wellness – Nov–Jan)
• 4pm Friday finishes (standard weeks) £28/month WFH broadband allowance

Job Description Footer:

• The UK Opco has large growth ambitions over the next 3-5 years with the key objective to become the fastest growing branded dairy in the UK to support our cooperative of farmers. The Marketing team consists of 3 brand manager for Yazoo/Barista, Chocomel, a Physical availability brand manager and a consumer insights manager. The Head of Marketing leads this team and sits in the Management Team, reporting into the Managing Director.