Head of Marketing – FMCG

Global Linkers Limited - We are forward-thinking HR consulting firm dedicated to partnering with upcoming and medium-scale businesses to strengthen their people practices and achieve sustainable growth. We provide practical, cost-efficient HR solutions that streamline operations, enhance workforce capability, and allow business leaders to stay focused on their core priorities. By reducing administrative burden and improving productivity, we support organizations in unlocking their full potential with confidence and professionalism.

We are recruiting to fill the position below:

Job Title: Head of Marketing – FMCG

Location: Oregun, Lagos

Employment Type: Full-time

Gender: Female Preferably

About the Role

• We are seeking an experienced and commercially driven Head of Marketing to lead the marketing function of a growing FMCG business, with particular expertise in Oral Care, Skincare, and Hair Care products.
• The successful candidate will be responsible for driving product development and product launches across the full product lifecycle—from market research and conceptualisation through formulation/development, positioning, launch, market penetration, growth, and continuous improvement.

Key Responsibilities

• Develop and execute the company’s overall marketing strategy in line with business and revenue objectives.
• Lead the end-to-end product development and launch process, from product conceptualisation to commercialisation.
• Conduct market research to identify consumer needs, market gaps, trends and new product opportunities.
• Develop product concepts, positioning, value propositions, target markets and go-to-market strategies.
• Work closely with R&D, Production, Quality, Sales, Procurement and other functions to ensure successful product development and launch.
• Lead product launches, relaunches and market expansion initiatives.
• Develop and manage brand strategies for oral care, skincare and hair care product categories.
• Drive brand awareness, market penetration, customer acquisition and product growth.
• Develop integrated marketing campaigns across digital, traditional, retail and trade channels.
• Monitor market trends, competitor activities, pricing, consumer behaviour and industry developments.
• Develop and manage marketing budgets, ensuring effective allocation and measurable return on investment.
• Track product and brand performance and implement corrective strategies where required.
• Lead and develop the marketing team to deliver agreed business objectives.
• Provide management with regular reports, market intelligence and recommendations on growth opportunities.

Requirements

• Bachelor’s Degree (B.Sc.) in Marketing, Business Administration, Mass Communication or a related field.
• Relevant professional marketing qualifications/certifications will be an advantage.
• Minimum of 10 years’ progressive marketing experience, preferably within the FMCG industry.
• Strong experience in product development and product lifecycle management.
• Demonstrable experience taking products from conceptualisation through development and successful market launch.
• Strong knowledge of Oral Care, Skincare and Hair Care products is highly desirable.
• Proven experience in brand management, go-to-market strategy and market expansion.
• Strong commercial acumen with a track record of delivering measurable marketing and business results.
• Excellent leadership, communication, analytical and strategic thinking skills.
• Ability to work effectively across R&D, Production, Sales, Finance and other business functions.

Application Closing Date

7th October, 2026.