About this role

Head of Marketing

The Head of Marketing will spearhead our corporate marketing, investor relations, and capital mobilization initiatives.
This strategic leadership role requires a seasoned financial marketer responsible for driving deposit mobilization, building institutional trust, and attracting High-Net-Worth Individuals (HNWIs) to invest in the company’s wealth management products
The successful candidate will own a strict monthly fundraising target of N500,000,000 (Five Hundred Million Naira) and must possess the end-to-end technical capability to design and develop premium investment collateral from scratch.

Capital Raising & HNWI Acquisition:

Achieve a strict monthly capital mobilization target of N500 million through aggressive direct marketing and relationship management.
Identify, approach, and cultivate long-term relationships with HNWIs, family offices, corporate treasurers, and affluent professionals across Lagos.
Pitch and secure high-ticket investments specifically for the company’s Private Placement Notes and Bilateral Asset Co-Ownership Scheme.
Plan and host exclusive, intimate wealth management events and networking roundtables in premium Lagos locations to build trust and close deals.

Collateral & Content Creation:

Design, write, and produce high-end investment collateral entirely from scratch, including comprehensive pitch decks, product fact sheets, and investor brochures.
Collaborate with legal and finance teams to draft clear, compelling, and legally sound Term Sheets and investor contracts.
Develop financial storytelling narratives that simplify complex asset structures into transparent, low-risk, high-return value propositions for investors.

Strategic Marketing & Brand Positioning:

Develop and execute a comprehensive marketing strategy focused on deposit mobilization and corporate investment product positioning.
Ensure all investment marketing materials strictly adhere to Lagos State lending regulations and relevant financial compliance guidelines.
Position the company as a premier, highly secure choice for wealth preservation and growth within the Lagos financial landscape.

Leadership & Portfolio Management:

Manage the end-to-end investor lifecycle, providing regular performance reporting and ensuring high retention and rollover rates.
Build, mentor, and lead a high-performing team of investment marketers and business development officers to scale the fundraising pipeline.
Implement and manage a robust CRM system to track investor interactions, follow-ups, and capital fulfillment pipelines.
Qualifications & Competencies

Education & Experience:

Education: Bachelor’s degree in Finance, Economics, Marketing, or a related field.
An MBA, CFA, or professional financial marketing certification is an added advantage.
Experience: Minimum of 7–10 years of senior marketing or business development experience in the Nigerian financial services sector (e.g., investment banking, Asset Management, Finance Houses, or Tier-1 Microfinance).
Track Record: Proven history of consistently meeting or exceeding multi- million Naira monthly fundraising/deposit mobilization targets.

Technical & Soft Skills:

Network: An active, pre-existing database of HNWIs, corporate executives, and affluent professionals within Lagos.
Financial Literacy: Deep understanding of structured finance products, asset- backed investments, private placements, and the mechanics of bilateral co- ownership.
Content Mastery: Proficient in creating executive-ready slide decks (PowerPoint/Canva) and drafting professional term sheets.
Communication: Exceptional negotiation, presentation, and relationshipmanagement skills with a high level of emotional intelligence.

Highly competitive base salary.
Lucrative, performance-based commission and bonus structure on all funds raised above or within the N500 million target.
Comprehensive health insurance and official tools for market mobility.

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Head of Marketing