About this role
Job title: Head of Marketing
About the Role The Head of Marketing at CFAO Mobility in Mauritius will lead the marketing team, identify new clients, analyze competitor trends, and develop strategies to increase visibility and market presence. The role ensures product and service development aligns with market trends and business goals.
What You'll Do
- Develop good rapport with the marketing team to create a cohesive and creative work environment.
- Guide and motivate subordinates for marketing related tasks.
- Coordinate and oversee the activities within the team to ensure they are all going in the same direction.
- Analyse competitor trends and set up long term brand growth strategies.
- Study exhibition/event results and market trends to determine improvements.
- Come up with creative ways to reach customers.
- Be up to date with current digital marketing trends including social media platforms and AI Design tools.
- Network with third parties including the media, ad agencies and essential clients to identify marketing needs.
- Present new and creative ideas to reporting line on influencing consumer buying.
- Organise and manage the marketing calendar within the team.
- Oversee the marketing expenditures and budget.
- Conduct opinion surveys or need assessments in the market.
- Perform any other cognate duties as assigned by Management.