Head of Marketing, Brand and Product Growth

Head of Marketing, Brand and Product Growth

About The Role

• Kredete is seeking a Head of Marketing, Branding and Growth to lead our global marketing strategy as we scale across the U.S., Africa, Europe, the UK, and other key markets.
• This is a hands-on leadership role responsible for building Kredete’s global brand, accelerating customer and partner acquisition, strengthening product positioning, and developing the marketing infrastructure required for the company’s next stage of growth.
• The Head of Marketing will work closely with the Founders and leaders across Product, Growth, Sales, Partnerships, and Communications to translate company priorities into measurable marketing outcomes.

What You'll Do

• Growth & Acquisition

• Develop and execute Kredete’s global growth marketing strategy across B2B and B2C products.

• Build acquisition programs across paid, organic, lifecycle, content, partnerships, events, and other relevant channels.

• Generate qualified leads and pipeline for B2B products, banking partnerships, and strategic commercial initiatives.

• Partner closely with Sales and Growth teams to improve conversion across the customer acquisition funnel.

• Establish clear CAC, conversion, pipeline, attribution, and ROI metrics across marketing channels.

• Continuously test and optimize campaigns based on performance data.

• Product Marketing

• Own positioning, messaging, go-to-market strategy, and launch planning across Kredete’s product portfolio.

• Translate complex fintech, payments, stablecoin, credit, and banking products into clear customer propositions.

• Develop customer segmentation and differentiated messaging across markets and customer groups.

• Partner with Product teams on product launches, adoption campaigns, lifecycle communications, and customer education.

• Build competitive intelligence and ensure Kredete’s positioning remains differentiated within the market.

• Brand & Corporate Communications

• Own and evolve Kredete’s global brand strategy, narrative, voice, and positioning.

• Develop communications strategies that strengthen Kredete’s credibility across fintech, banking, payments, credit, and financial infrastructure.

• Build relationships with relevant financial, technology, business, and industry media.

• Develop executive positioning and thought leadership for Kredete’s Founders and senior leadership.

• Oversee major company announcements, product launches, partnerships, funding communications, and corporate milestones.

• Ensure brand consistency across markets, products, campaigns, and external communications.

• Content & Digital

• Develop Kredete’s global content strategy across owned and external channels.

• Build a strong content engine spanning thought leadership, product education, customer stories, research, social media, and executive communications.

• Own SEO strategy and organic search performance for strategically important fintech and payments categories.

• Oversee website positioning, content, conversion, and marketing performance.

• Build and manage internal and external creative, content, social, and production resources.

• Market Expansion

• Develop marketing strategies supporting Kredete’s entry and growth in new markets.

• Partner with Product, Compliance, Partnerships, and local teams to adapt positioning and acquisition strategies to individual markets.

• Conduct market, customer, and competitive research to identify growth opportunities.

• Build localized launch strategies while maintaining a consistent global brand.

• Events & Strategic Partnerships

• Develop an events strategy tied directly to customer acquisition, partnerships, brand positioning, and commercial objectives.

• Identify priority fintech, banking, payments, technology, and investor events globally.

• Evaluate sponsorships and partnerships based on measurable strategic and commercial value.

• Work with the Events function to ensure Kredete’s participation translates into meaningful pipeline, partnerships, customers, and brand visibility.

• Leadership & Marketing Operations

• Build, lead, and develop a high-performing global marketing organization.

• Establish clear team structure, ownership, KPIs, budgets, and operating cadence.

• Manage marketing agencies, contractors, technology platforms, and external partners.

• Own the global marketing budget and ensure disciplined allocation against measurable outcomes.

• Develop dashboards and reporting that give leadership visibility into marketing performance and ROI.

• Who You Are

• 7+ years of progressive experience across growth, product marketing, brand, communications, or related marketing functions.

• Demonstrated experience leading marketing within fintech, payments, digital assets, financial services, or another high-growth technology environment.

• Strong understanding of B2B and B2C customer acquisition.

• Proven experience building measurable pipeline and revenue through marketing.

• Experience developing positioning and go-to-market strategies for complex products.

• Demonstrated success launching or scaling products across multiple geographic markets.

• Strong understanding of digital acquisition, lifecycle marketing, SEO, content, analytics, and attribution.

• Experience building and managing high-performing teams.

• Strong commercial judgment and ability to connect marketing activity directly to business outcomes.

• Excellent written communication, storytelling, and executive-level presentation skills.

• Comfortable operating in a fast-moving environment where strategy and execution are equally important.

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