Head of Marketing

Bradfield consulting - Head of Marketing

Location: Lagos

Employment Type: Full-time

Job Summary

• The Head of Marketing will provide strategic leadership for the organization’s marketing function, driving brand equity, consumer demand, and market share growth across Seasonings, Snacks and Breakfast categories.
• The successful candidate will be responsible for developing and executing integrated marketing strategies, building strong brand positioning, and ensuring effective demand generation that translates into sustainable volume and value growth.
• This role requires a commercially minded and creative marketing leader with a proven ability to build brands, strengthen consumer engagement, and deliver measurable business results in a competitive FMCG environment.
• Working closely with Sales, Innovation & R&D, Supply Chain and senior leadership, the Head of Marketing will lead the development of marketing capabilities, brand systems, and go-to-market processes that support long-term brand health and business expansion.

Key Responsibilities

• Develop and execute the approved national marketing strategy and annual brand plans across Seasonings, Snacks and Breakfast.
• Build and protect strong brand equity through clear positioning, consistent messaging, and differentiated consumer experiences across all touchpoints.
• Drive consumer insight generation, market research, and competitive intelligence to inform brand strategy, innovation, and communication.
• Lead the development and launch of new products, packaging, and brand campaigns in close collaboration with Innovation, R&D and Sales.
• Plan and optimize media, digital, trade marketing, activations, and below-the-line investments to maximize return on marketing spend.
• Establish disciplined marketing planning, budgeting, performance tracking, and brand health measurement using reliable data and KPIs.
• Work closely with Sales, Supply Chain, Finance and external agencies to ensure demand generation is effectively converted into availability, visibility, sell-out and brand preference.
• Build and develop a high-performing marketing team with strong capabilities in brand management, consumer marketing, digital, and trade marketing.

Requirements

Education

• Bachelor’s Degree/HND in Marketing, Business Administration, Mass Communication, or a related discipline; MBA or relevant postgraduate qualification is advantageous.

Experience

• Minimum 12 years of progressive FMCG marketing experience, including at least 5 years in senior brand or marketing leadership roles covering regional or national responsibilities.
• Preference for experience in seasonings, packaged foods, or related FMCG categories in Nigeria. Candidates from other FMCG categories must demonstrate transferable brand-building and launch experience.
• Proven track record of building or managing brands, launching new products, and delivering measurable market share and brand health growth.
• Experience managing full marketing mix (ATL, BTL, digital, trade marketing) and working closely with sales and distribution teams.
• Demonstrated exposure to marketing budgeting, agency management, media planning, and performance measurement.
• Strong understanding of Nigerian consumer behavior, regional market differences, and the realities of general trade and modern trade marketing.

Required Skills

• The ideal candidate should demonstrate a strong track record of marketing leadership and possess the strategic, commercial, and creative capabilities required to drive sustainable brand and business growth in a competitive FMCG environment. Key areas of competence include:

• Brand strategy development, positioning, and equity building.

• Integrated marketing planning and campaign execution.

• Consumer insight, market research, and competitive analysis.

• New product development and successful brand launches.

• Media, digital, and trade marketing management.

• Marketing budget control, ROI measurement, and performance management.

• Cross-functional collaboration with Sales, Innovation and Supply Chain.

• Strong analytical, creative, communication, and stakeholder management skills.

• A results-driven mindset, coupled with creativity, integrity, and adaptability in fast-paced business environments.

• Compensation & Benefits

• The organization offers a highly competitive remuneration package designed to attract, motivate, and retain exceptional leadership talent. The package includes:

• Competitive base salary benchmarked against comparable Head of Marketing / Marketing Director roles in Nigerian FMCG.

• Performance-based annual incentive linked to brand health, market share, volume/value growth, and marketing ROI measures.

• Any longer-term incentive participation is subject to company approval and specific offer terms.

• Benefits and allowances will be confirmed in the approved offer, including statutory pension arrangements and any approved vehicle, health or insurance benefits.

Application Closing Date

2nd December, 2026.