Head of Marketing

Head of Marketing

Job Type Full Time , Onsite

• Qualification BA/BSc/HND , MBA/MSc/MA
• Experience 7 - 10 years
• Location Abuja
• Job Field Sales and Business Development
• Salary Range ₦150,000 - ₦200,000/month

Job Summary

Atuspay (Atus West Microfinance Bank) is seeking a strategic and results-driven Head of Marketing to lead the design and execution of our brand, customer acquisition, and revenue-growth strategies. This role is central to positioning Atuspay as a trusted name in Nigeria's microfinance sector, driving deposit mobilization, loan uptake, and investment product growth through data-informed marketing leadership. The ideal candidate is a hands-on marketing executive who can build and mentor a high-performing marketing team while delivering measurable business results.

Key Responsibilities

• Develop and execute the bank's overall marketing strategy in alignment with corporate growth objectives
• Lead, mentor, and manage the marketing team, including Investment, Financial, and Loan Marketers
• Drive customer acquisition and retention strategies for deposits, loans, and investment products
• Oversee brand positioning, digital marketing, public relations, and corporate communications
• Analyze market trends, customer data, and competitor activity to inform strategic decisions
• Set and monitor marketing KPIs, budgets, and ROI across all campaigns
• Collaborate with Product, Risk, and Business Development teams to launch new financial products
• Represent Atuspay at industry events, partnerships, and stakeholder engagements
• Report marketing performance and strategic recommendations to executive management

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, Finance, or a related field
• Minimum of 7–10 years of progressive marketing experience, with at least 3 years in a leadership role
• Proven experience in banking, microfinance, fintech, or financial services marketing
• Strong track record of driving measurable growth in customer acquisition and revenue

Preferred Experience:

• MBA or postgraduate qualification in Marketing or Business
• Professional certification (e.g., Chartered Institute of Marketing, NIMN) is an advantage
• Prior experience managing marketing teams within a microfinance bank or similar regulated financial institution
• Familiarity with CBN regulatory guidelines affecting marketing/advertising in financial services

Required Skills

• Strategic planning and brand management

• Team leadership and performance management

• Digital marketing (SEO, social media, paid campaigns, email marketing)

• Data analysis and market research

• Budgeting and ROI tracking

• Strong communication, negotiation, and stakeholder management skills

• Salary: Estimated ₦600,000 – ₦900,000 monthly (placeholder — please confirm exact figure)

Benefits

• HMO (health insurance)
• Pension (contributory, per Nigerian Pension Reform Act)
• Performance-based bonus
• Leave allowance and paid annual leave
• Professional development/training support