Head of Marketing and Audience Development - The Young Performing Arts Center

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Position Title: Head of Marketing and Audience Development - The Young Performing Arts Center

Job Category: Academic Staff

Employment Type: Regular

Job Profile: Marketing Manager

Job Duties: Attention:

The Young Performing Arts Center at the University of Wisconsin-Whitewater seeks a Head of Marketing and Audience Development (Marketing Manager, CM014).

Position Summary

The Head of Marketing and Audience Development leads marketing strategy, audience growth, and ticket revenue initiatives for The Young. The Director develops data-informed strategies that attract new audiences, strengthen patron relationships, and convert awareness and engagement into ticket purchases.

This is a strategic, results-oriented marketing position. Success is measured through audience growth, ticket revenue, customer acquisition and retention, and effective use of marketing resources. The Director provides creative direction but is not expected to serve primarily as a graphic designer.

CONDITIONS OF APPOINTMENT:

University of Wisconsin-Whitewater does not offer H-1B or other work authorization visa sponsorship for this position. Candidates must be legally authorized to work in the United States at the time of hire and maintain work authorization throughout the employment term. If you have questions regarding this, please contact Human Resources. UW-Whitewater is not an e-verify employer, therefore STEM extensions are not options for work authorization.

Key Job Responsibilities:

Marketing Strategy & Leadership

• Develop and lead annual and performance-specific marketing strategies.

• Establish target audiences, positioning, campaign goals, budgets, and timelines.

• Advise leadership on audience trends, market conditions, competitive positioning, and marketing opportunities.

• Strengthen The Young's position as a regional destination for live entertainment. Audience Development & Ticket Revenue

• Develop strategies to increase paid attendance, ticket revenue, and sales velocity.

• Grow new audiences while improving retention and frequency among existing patrons.

• Use patron, geographic, sales, and campaign data to identify opportunities and guide decisions.

• Work with leadership and the box office to monitor sales pacing and adjust campaigns. Advertising, Digital & Creative

• Direct paid advertising, email, social media, website, search, and other patron communication channels.

• Manage media, agency, vendor, and university marketing relationships.

• Establish campaign messaging and creative direction and maintain brand consistency.

• Evaluate campaign performance and continuously test and improve marketing effectiveness. Budget, Analytics & Performance

• Develop and manage annual and performance-specific marketing budgets.

• Allocate marketing resources based on sales goals, market potential, and organizational priorities.

• Measure advertising effectiveness, return on investment, audience growth, and ticket-sales performance.

• Provide regular performance reporting and recommendations to leadership.

Department: COAC | Young Auditorium

Compensation

Well-qualified candidates can expect a starting full-time annual salary within the range of $65,000 - $70,000 commensurate with the candidate's education, related experience, and qualifications.

UW System employees receive an excellent benefit package. To learn more about the UW System's comprehensive benefit package, review the UW System Employee

Benefits

• Brochure.

• Required Qualifications:

• Bachelor's degree in marketing, communications, arts administration, business, or related field, or equivalent professional experience.

• Significant professional marketing experience, preferably in performing arts, entertainment, cultural organizations, attractions, venues, or related industries.

• Demonstrated success increasing attendance, ticket sales, audience reach, or earned revenue.

• Experience managing marketing budgets and paid media campaigns.

• Strong knowledge of digital marketing, audience targeting, email, social media, search, and analytics.

• Strong analytical, communication, organizational, and project-management skills.

• Knowledge, Skills, and Abilities:

• Demonstrated ability to work collaboratively with individuals from diverse backgrounds and contribute to an inclusive campus environment

• Willingness and ability to be an active participant in following applicable safety rules and regulations, including necessary training and drills

• Measures of Success:

Success will be evaluated through:

• Growth in paid attendance and ticket revenue.

• Growth in new ticket buyers and audience reach.

• Increased retention and repeat purchasing.

• Effective and efficient use of marketing resources.

• Demonstrated use of data to improve marketing and sales performance.

• Campus Information and Organization Information sections follow with general descriptions of UW-Whitewater and its policies, including equal opportunity employer statements and safety information.