Head of Marketability

About the Role Ubisoft is seeking a senior Marketability leader to define and manage a product’s marketability, develop a strategic framework, and guide development and go-to-market activities through clear, actionable marketing foundations. You will lead a team of Marketability experts and partner with Go-To-Market and Creative Services to ensure consistency, resonance, and business impact across Ubisoft’s products.

What You'll Do

• Define fundamentals of the product’s marketability (core elements, positioning, USPs, visual and verbal identity) and ensure consistency across products.
• Develop and evolve the product’s marketing vision aligned with players and business goals; define guidelines for content themes, products, and new features.
• Collaborate with the Go-To-Market Director to ensure foundations meet marketing and business needs and market realities.
• Provide development teams with player insights, market trends, and business needs to ensure a player-centric approach to product development.
• Act as a spokesperson for players in discussions on product evolution and evaluate content decisions through marketability lens.
• Initiate marketability strategies to enhance desirability and consistency across dimensions.
• Collaborate with insights teams and marketing experts to identify growth opportunities and market trends.
• Translate product changes into value propositions, documentation, and content for Go-To-Market, Business, and marketing partners.
• Develop marketability deliverables (product bibles, naming frameworks, build & capture guidelines, product understanding content).
• Define asset requirements and guide production with Go-To-Market and Creative Services teams to support business needs, promote USPs, and ensure product consistency across marketing touchpoints.
• Ensure business priorities and Go-To-Market needs are factored into marketability outputs.
• Define and track marketability and product desirability metrics; develop measurement approaches and identify opportunities and risks.
• Conduct regular reviews to identify lessons learned, benchmark market trends, and inform future product direction.
• Manage and develop a team of Marketability experts; foster collaboration and marketing consistency; support employee development.
• Perform all other related tasks.

What We're Looking For

• A university degree in a relevant field or equivalent education; at least 7–10 years of experience in video game marketing or product positioning/strategy.
• Leadership and excellent interpersonal communication skills; ability to manage and adapt to change; ability to work on multiple projects simultaneously.
• Results-oriented and stakeholder-focused; able to defend points of view and delegate/empower others.
• Functional bilingualism (French and English).
• In-depth knowledge of the video game market and industry; HR management skills.
• Ability to incorporate a creative vision into marketing product development considering market trends and player expectations.