About this role
About the Role
TomoCredit is seeking a data-driven, results-obsessed leader to own and scale lifecycle marketing across the full customer journey for our consumer digital product. As the Head of Lifecycle Marketing, you will build programs that convert prospects into subscribers, increase retention, and maximize lifetime value (LTV). You’ll lead the vision for lifecycle strategy, championing customer engagement and loyalty while executing high-performing campaigns that directly impact revenue.
What You'll Do
- Full-Funnel Lifecycle Strategy – Define and lead lifecycle initiatives that drive subscription conversion, improve retention rates, and increase LTV.
- Segmentation & Personalization – Develop advanced targeting strategies using behavioral, demographic, and product usage data to deliver highly personalized experiences.
- Campaign Execution – Build and launch automated and manual campaigns (email, push, sms) that support product launches, seasonal initiatives, and ongoing engagement programs.
- A/B Testing & Experimentation – Design and run experiments to optimize subscription conversion rates, churn reduction, and overall campaign performance. Partner with Data teams to interpret results and scale winning strategies.
- Cross-Functional Collaboration – Align with Product to integrate lifecycle messaging into feature releases and with Growth Marketing to ensure seamless post-acquisition engagement.
- Performance Analysis – Own key metrics, including paid conversion, engagement, and campaign ROI. Present actionable insights to leadership and adjust strategy based on data.
- Martech & AI Optimization – Manage lifecycle tools and implement AI-driven enhancements for personalization, predictive targeting, and performance improvement.