About this role
About the Role
Lead growth across demand generation, product marketing, and sales enablement at a remote-first B2B software company. You will own the full funnel, from campaign strategy through closed-won, and build the systems and reporting that help the business scale.
What You'll Do
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Plan and run integrated campaigns for product launches and other key market moments, with a focus on pipeline.
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Build and optimize demand generation across paid, owned, and earned channels, measuring performance through closed-won.
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Manage an industry awards program and activate community opportunities for distribution and brand building.
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Grow a micro-influencer program through partnerships with industry practitioners, investors, and software operators.
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Build and automate growth workflows connecting CRM, product data, and marketing channels, using AI tools to reduce manual work and documenting workflows for team reuse.
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Set up tracking and reporting so the team can understand what drives results.
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Develop product positioning, launch plans, customer stories, newsletters, website updates, and sales enablement materials.
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Collaborate with leadership and teams across content, SEO, partnerships, design, and sales.
What We're Looking For
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Six to eight years of experience in a high-growth environment, ideally in B2B software, with ownership of content, growth, or demand generation.
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A track record of demand generation or content programs that generate measurable pipeline.
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Technical fluency with marketing automation, CRM and analytics tools, data, and CMS platforms such as Framer or Webflow.
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Hands-on experience with Claude or similar AI tools; familiarity with Claude workflows, skills, and plugins is preferred.
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Experience in product-led growth, referral, or word-of-mouth programs, plus SEO or generative engine optimization.
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Strong English writing and copywriting, excellent design judgment, and the ability to work autonomously and discuss technical topics with engineering.
Compensation & Benefits
Visa sponsorship is not available.
Location
Remote, with availability to work within three hours of Central European Time. Eligible countries are not specified.