About this role
About the Role
Lead growth across demand generation, product marketing, and sales enablement for a B2B software company focused on user-led growth. You will own the funnel from campaign strategy through closed-won and build the automation and measurement systems that support the company's growth.
What You'll Do
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Plan and execute integrated campaigns for product launches, category events, and company announcements.
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Build and optimize demand generation across paid, owned, and earned channels, tracking results from first touch through closed-won.
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Run an industry awards program and activate community opportunities to support distribution and brand building.
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Grow a micro-influencer program with practitioners, investors, and software operators.
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Build automated workflows and integrations connecting HubSpot, product data, marketing channels, and AI tools.
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Set up tracking and reporting systems, and document reusable workflows.
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Develop product positioning, launch plans, customer stories, newsletter content, and website updates.
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Create sales enablement materials and work closely with leadership, marketing, partnerships, design, and sales.
What We're Looking For
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Six to eight years of experience in a high-growth environment, ideally B2B software, with ownership of a content, growth, or demand generation function.
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A track record of demand generation or content programs that contributed measurable pipeline.
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Strong technical fluency with marketing automation, data, analytics, and CMS tools such as Framer or Webflow.
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Hands-on experience with Claude or similar AI tools, including workflow automation and related capabilities.
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Experience in product-led growth, referral, or word-of-mouth contexts; SEO and GEO experience is valuable.
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Excellent English writing, persuasive copywriting, design judgment, organization, and autonomy.
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Ability to discuss technical product and tooling topics with engineering.
Compensation & Benefits
Visa sponsorship is not available.
Location
Remote, with required availability within three hours of the Central European Time zone.