Head of Growth Marketing

Head of Growth Marketing

Head of Growth Marketing

• Job Type Remote
• Qualification
• Experience 6 years
• Location Nigeria
• Job Field Sales and Business Development
• You will be accountable for our paid user acquisition budget and the return it generates, build our CRM and lifecycle program, and lead a team spanning paid UA and creative. This is a hands-on leadership role: you will set the growth strategy, then get into the detail to launch campaigns, read the data, and constantly iterate.

What you'll do

• Own paid acquisition across Meta, Google, TikTok, Snapchat and app networks, with accountability for the paid UA budget, CAC, and payback
• Build and run CRM and lifecycle marketing: segmentation, onboarding, repeat purchase, cross-sell, win-back and re-engagement across push, email, SMS and WhatsApp
• Own app store optimisation and conversion from store to first purchase
• Allocate budget across channels, markets and titles based on unit economics, and reallocate as performance moves.
• Build one trusted view of acquisition and lifecycle performance with the Data Team, including attribution and incrementality testing
• Run a high-tempo testing program across channels, audiences, offers and creative
• Lead and develop a team of paid UA and creative specialists, and set the creative briefing and testing process
• Partner with market and title owners, Product and Data to turn commercial priorities into campaigns that ship

Requirements

• Experience: 6+ years in growth or performance marketing in gaming, e-commerce or consumer apps

• Paid UA and CRM: A track record of running both paid acquisition at scale and CRM/lifecycle programs, with results you can quantify (CAC, ROAS, retention, reactivation)

• Strategy to tactics: Comfortable setting a quarterly growth strategy and, in the same week, building audiences, writing briefs and launching campaigns yourself

• Analytical rigour: Fluent with MMPs (e.g. AppsFlyer, Adjust) and analytics tools; you design and read experiments and think in unit economics

• Creative judgement: You know what makes performance creative work and how to run a creative testing engine.

• Ownership: You thrive in a fast-moving, remote, growth-stage team and are energized by owning a number.

• Preferred Qualifications

• 2+ years of experience managing a team

• Experience with D2C strategy at a gaming publisher, including webshop environments

• Experience in Africa, the Middle East, or other emerging markets

• Check how your CV matches this job