Head of Global Social Media

Job title: Head of Global Social Media

About the Role

WD is seeking a strategic, data-driven Head of Global Social Media to own the company’s worldwide social media strategy and execution, spanning brand awareness, executive thought leadership, account-based marketing, and customer engagement. This leader will steward WD’s brand voice and visual identity across every social channel, ensuring consistency while advancing brand recognition globally. This is a unique opportunity to build and scale WD's global social media function during a period of significant brand transformation and AI market leadership.

What You'll Do

• Lead, mentor, and develop a team of social media managers across platforms and/or regions; set clear priorities, allocate workload, and build team capability to execute against the global social strategy.
• Define and own the long-term vision for WD's social media presence, ensuring every program reinforces the company's corporate narrative, brand positioning, and business priorities.
• Build programs spanning the full funnel: awareness, thought leadership, executive visibility, and product marketing.
• Guide the team’s development of social-first content in partnership with content, creative, and comms teams.
• Drive innovation in AI-powered content creation, workflow automation, and performance optimization to enable faster, smarter, and more scalable global content production.
• Serve as the global gatekeeper for brand standards across all social channels — voice, tone, visual identity, and messaging consistency; ensure that every asset reinforces WD’s brand guidelines; train and guide the team, regional partners, and agencies on brand standards to maintain consistency at scale.
• Act as central social lead across integrated marketing campaigns, translating objectives into activation plans; partner with PR/Corporate Communications and Executive Communications to build distinctive executive thought leadership platforms and support reputation management.
• Own the global editorial calendar and publishing governance; coordinate with regional agencies on localization, translation, and country-specific channels.
• Define KPI frameworks connecting social performance to business outcomes; deliver executive-level reporting; leverage social listening to identify emerging market conversations and thought leadership trends.
• Manage global social budgets and agency relationships across paid and organic initiatives.

What We're Looking For

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 8–12+ years in social media, digital marketing, or brand marketing; 5+ years leading global programs and managing teams, ideally in tech, SaaS, hardware, or B2B.
• Proven people management experience, with a track record of developing and growing social media talent.
• Demonstrated ability to influence and advise senior executives, balancing strategic counsel with hands-on execution in a fast-paced, global organization.
• Demonstrated experience enforcing brand guidelines at scale across global teams and channels.
• Deep platform expertise.