About this role
About the Role
Dr. Martens is seeking a Head of Global Retail Marketing to define and lead the global retail marketing strategy, ensuring that retail operates as a brand experience and growth engine. This role will translate brand, product, and cultural storytelling into end-to-end retail experiences and drive the Retail Acceleration initiative toward immersive, experience-led consumer engagement. What You'll Do
- Define and lead global retail marketing strategy, aligning brand, product, and retail priorities while owning budgets, governance, and ROI.
- Deliver end-to-end, experience-led retail journeys across VM, activation, service, and storytelling to create a cohesive consumer experience.
- Lead and develop global teams, drive Retail Acceleration initiatives, and deliver scalable concepts, store rollouts, and activation programmes.
- Drive traffic, conversion, and engagement through data-led insights, while enabling consistent global execution with local flexibility via clear frameworks and playbooks. What We're Looking For
- Retail Marketing Expertise & Strategic Leadership: Extensive experience in global retail marketing and experience-led retail, combining strategic thinking with strong execution focus.
- Consumer & Brand Understanding: Deep knowledge of consumer behaviour, visual merchandising, product storytelling, and visual/communication language.
- Stakeholder Influence & Leadership: Proven ability to lead global, cross-functional teams and influence senior stakeholders in complex environments.
- Commercial & Transformation Focus: Strong commercial acumen with a focus on ROI. Compensation & Benefits
- Competitive salary and benefits package; values-driven work culture.