About this role
About the Role Applike Group's adjoe division is seeking a senior marketing leader to own and scale the global marketing strategy across the adtech portfolio. This role partners with PR, Content, Design, Events, and Demand Gen to drive revenue targets and build a globally consistent brand across multiple regions and markets. You will navigate long sales cycles, manage remote teams, and influence cross-functional stakeholders to align the marketing roadmap with business growth. What You'll Do
- Own the global marketing strategy end-to-end, aligning PR, Content, Design, Events, and Demand Gen into a coherent plan tied to revenue targets.
- Manage the global marketing budget, allocate resources across regions and channels, and build scalable systems and playbooks for a high-growth organization.
- Drive GTM and product marketing, developing value propositions, sales enablement tools, and competitive intelligence for adjoe’s product suite.
- Lead generation and pipeline ownership, ensuring a consistent flow of MQLs for global sales across regions.
- Own adjoe’s global brand identity through PR, thought leadership, and industry events, while guiding regional teams for localized execution.
- Communicate complex information clearly to internal stakeholders and at industry events. What We're Looking For
- 10+ years in B2B SaaS or AdTech marketing with global team leadership experience.
- Proven success leading marketing teams of 20+ people, including managing other managers and remote teams, in high-growth environments.
- Deep understanding of long sales cycles and technical products, with experience marketing to both advertisers and publishers in a fast-moving adtech landscape.
- Ability to own the global marketing strategy end-to-end and drive cross-functional collaboration across Product, Business, and Marketing to align roadmaps with market demand.