Head of German Built-in Business

Job title: Head of German Built-in Business

About the Role Take ownership of LG's German Built-in business with direct reporting to the CEO Germany. You will shape the GTM, lead cross-functional localization of global product roadmaps, and drive sales and profitability in the premium built-in segment.

What You'll Do

• Develop and execute comprehensive annual and long-term Go-To-Market (GTM) strategies to penetrate the German built-in market and achieve targeted market share; identify and secure strategic partnerships with SMEs for entry and formulate long-term acquisition plans for major key accounts; expand the client base within the Kitchen Expert (KE) channel and premium kitchen manufacturer segments.
• Establish a localized Product Portfolio Management (PRM) strategy with an optimal sales channel mix to maximize profitability; rigorously manage profit margins via pricing and product mix optimization; lead executive-level negotiations for annual contracts with major distributors.
• Orchestrate major industry events and trade exhibitions to expand customer reach and brand visibility in the premium built-in sector; drive digital transformation with O2O strategies, CRM tools, and targeted digital marketing to enhance brand positioning and customer engagement.
• Utilize AI-based demand forecasting tools to direct monthly SKU-level sales forecasting; collaborate with Demand Planning and Logistics to oversee end-to-end supply chain and inventory management for key accounts.
• Monitor competitive landscape and market intelligence to defend and expand market share; serve as the bridge between the German market and Global HQ; work with R&D and Design to reflect local needs and localize global products within the portfolio.
• Lead the German Built-in business with direct reporting to the CEO Germany, ensure alignment with regional/global HQ, governance, and successful implementation of global Built-in strategies in Germany.

What We're Looking For

• Minimum of 10 years in built-in appliance distribution or major home appliance industry in Germany.
• Proven track record of launching new business units, exceeding revenue targets, and leading strategic initiatives at senior management level.
• Extensive network and relationships with decision-makers across built-in retailers, distributors, and kitchen manufacturers.
• Exceptional analytical skills with deep understanding of built-in market dynamics, customer segmentation, and purchasing behaviors.
• Outstanding negotiation, communication, and strategic planning capabilities.
• Proficiency with advanced data analytics and CRM platforms for data-driven decision-making.
• Bachelor's degree required; advanced degree preferred.
• Business fluency in German and English; global mindset to collaborate in diverse, international environment.
• Strong sense of ownership and entrepreneurial drive to lead sales autonomously.

Nice To Have

• Experience driving digital transformation (O2O) and sustainability/ESG-focused sales initiatives is highly preferred.

Compensation & Benefits

• Intensive onboarding and opportunities for personal development.
• Modern and international working environment.
• Company Car.
• Flexible working hours.
• Company fitness program via EGYM Wellpass.
• Monthly meal/food allowances (Pluxee).
• Lease a Bike (Job Bike).
• Discounts on LG products and other brands via corporate benefits.