Head of Franchise - LEGO Art & LEGO Botanicals

Job title: Head of Franchise - LEGO Art & LEGO Botanicals

About the Role As the Head of Franchise for LEGO Botanicals and LEGO Art, you will drive strategic growth and innovation across two complementary businesses and lead exploration of new product opportunities in adjacent design and interior decor spaces. You will influence cross-functional teams to elevate the LEGO brand from a toy to a design and creative medium for adults.

What You'll Do

• Develop long-term strategies for LEGO Botanicals and LEGO Art, aligned with organizational goals and market trends.
• Lead product portfolio and marketing strategy to establish LEGO's impact in adult lifestyle spaces, focusing on innovation and a go-to-market that shifts perceptions of the brand.
• Oversee business strategy and execution for LEGO Botanicals and LEGO Art, driving alignment between franchises to optimize performance.
• Provide direct people leadership to a team of global marketers and drive end-to-end output of cross-functional franchise teams.
• Collaborate within Product and Marketing Development and the Adult Consumer Group leadership, co-leading the broader Adult CG organization, contributing to capability building, team development, and talent management.
• Work with other Franchise leads to advance the adult consumer group growth agenda externally and internally.
• Support the growth of the Adults business and expand LEGO's footprint beyond the playroom into homes and daily life.

What We're Looking For

• Extensive experience in global brand, marketing, and business within the B2C sector, with a strong track record in brand development.
• MBA-level experience is an advantage but not required.
• Art/Design/Fashion Enthusiast: deep cultural knowledge and genuine curiosity to become an expert in the décor/design space; professional experience in these industries is a plus.
• Human Insight: belief in the power of human insights to unlock growth.
• Creative Innovator: ability to bring fresh, original approaches to transition the LEGO brand from a toy for kids to a pop culture icon for adults.
• Audience-Centric Approach: passionate about serving and understanding our audiences and their passions.
• Intuitive Decision-Maker: data-driven and insight-driven, combining art and science to transform information into impactful ideas.
• Strategic Visionary: skilled at crafting and conveying complex business strategies simply.
• Effective Leader: strong storytelling and presentation skills, with experience in team development and embodying LEGO values.
• Collaborative and influential in discussions.

Nice to Have

• Global Events Expertise: marketing and activations for major events.
• Partner Management: experience with IP partners, celebrities/influencers/artists.
• Adult Marketing Savvy: expertise in engaging and marketing to adult/women audiences.

Compensation & Benefits

• Family Care Leave: enhanced paid leave options.
• Insurances: life and disability insurance for peace of mind.
• Wellbeing: resources to nurture physical and mental wellbeing, plus opportunities to build community and inspire creativity.
• Colleague Discount: generous discount from day one.
• Bonus: potential rewards when goals are met and eligible.
• Workplace: hybrid policy with an average of 3 days per week in the office; location and role eligibility discussed during recruitment.

Applications are reviewed on an ongoing basis. We encourage you to apply as soon as possible.